Impact of a newspaper mediated quit smoking program

K.M. Cammings., R. Sciandra and S. Markello

American Journal of Public Health, 1987, vol. 77, issue 11, 1452-1453

Abstract: We present the results of a survey conducted to evaluate the impact of a newspaper mediated smoking cessation program conducted in Buffalo, New York in January 1987. Over half of all smokers surveyed reported exposure to the newspaper series; 13 per cent reported that the series prompted them to try to quit smoking, and 4 per cent stopped smoking for at least one week. We estimate that over 9,600 smokers in Erie County, New York, stopped smoking for at least one week as a result of the newspaper's smoking cessation program.

Date: 1987
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:1987:77:11:1452-1453_2

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