Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem

M. Siska, J. Jason, P. Murdoch, Wen Shan Yang and R.J. Donovan

American Journal of Public Health, 1992, vol. 82, issue 7, 1029-1032

Abstract: The efficacy of two public service announcements from Phase V of the 'America Responds to AIDS' (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.

Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:1992:82:7:1029-1032_2

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