A stop-smoking telephone help line that nobody called

R.E. Glasgow, H. Lando, J. Hollis, S.G. McRae and P.-A. La Chance

American Journal of Public Health, 1993, vol. 83, issue 2, 252-253

Abstract: The purpose of this study was to evaluate the reach of a smoker's hotline that provided a variety of services to over 2100 health maintenance organization members. Formative evaluation procedures identified topics of concern, and repeated promotions advertised the service via multiple channels. Excluding a special giveaway promotion, an average of less than three calls per month were made during the 33 months of operation. To be cost-effective, smoker's hotlines should be offered to large populations and should be consistently and intensively publicized.

Date: 1993
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:1993:83:2:252-253_1

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