The effectiveness of a media-led intervention to reduce smoking among vietnamese-american men

C.N.H. Jenkins, S.J. McPhee, A. Le, G.Q. Pham, N.-T. Ha and S. Stewart

American Journal of Public Health, 1997, vol. 87, issue 6, 1031-1034

Abstract: Objectives. This study evaluated an anti-tobacco campaign targeting Vietnamese men in San Francisco, Calif. Methods. The intervention included Vietnamese-language media, health education materials, and activities targeting physicians, youth, and businesses. Evaluation involved pretest and posttest cross-sectional telephone surveys and multiple logistic regression analyses designed to identify variables associated with smoking and quitting. Results. At posttest, the odds of being u smoker were significantly lower (odds ratio [OR] = 0.82, 95% confidence interval [CI] = 0.68, 0.99), and the odds of being a quitter were significantly higher (OR = 1.65, 95% CI = 1.27, 2.15), in San Francisco than in a comparison community. Conclusions. Despite modest success, further efforts am needed to reduce smoking among Vietnamese American men.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:1997:87:6:1031-1034_7

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