The cigar revival and the popular press: A content analysis, 1987-1997

L. Wenger, R. Malone and L. Bero

American Journal of Public Health, 2001, vol. 91, issue 2, 288-291

Abstract: Objectives. The purpose of this study was to examine print media coverage of cigars during the period 1987 to 1997. Methods. A content analysis of 790 cigar-focused newspaper and magazine articles was conducted. Results. Cigar-focused articles increased substantially over the study period, paralleling increased cigar consumption. Articles focused on cigar business (39%) and events (19%). Only 4% of articles focused on health effects. Sixty-two percent portrayed cigars favorably. The tobacco industry was mentioned in 54% of articles and portrayed positively in 78%. Forty-two percent of the individuals quoted or described in articles were affiliated with the tobacco industry; only 5% were government/public health figures. Conclusions. Print coverage of cigars failed to communicate health risk messages and contributed to positive images of cigars.

Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:2001:91:2:288-291_8

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