Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting

P. Palmgreen, L. Donohew, E.P. Lorch, R.H. Hoyle and M.T. Stephenson

American Journal of Public Health, 2001, vol. 91, issue 2, 292-296

Abstract: Objectives: This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents. Methods: The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months. Results: All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P

Date: 2001
References: Add references at CitEc
Citations: View citations in EconPapers (5)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:2001:91:2:292-296_5

Access Statistics for this article

American Journal of Public Health is currently edited by Alfredo Morabia

More articles in American Journal of Public Health from American Public Health Association
Bibliographic data for series maintained by Christopher F Baum ().