Altria means tobacco: Philip Morris's identity crisis

E.A. Smith and R.E. Malone

American Journal of Public Health, 2003, vol. 93, issue 4, 553-556

Abstract: Philip Morris Companies, the world's largest and most profitable tobacco seller, has changed its corporate name to The Altria Group. The company has also embarked on a plan to improve its corporate image. Examination of internal company documents reveals that these changes have been planned for over a decade and that the company expects to reap specific and substantial rewards from them. Tobacco control advocates should be alert to the threat Philip Morris's plans pose to industry-focused tobacco control campaigns. Company documents also suggest what the vulnerabilities of those plans are and how advocates might best exploit them.

Date: 2003
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