Graphic Canadian cigarette warning labels and adverse outcomes: Evidence from Canadian smokers

D. Hammond, G.T. Fong, P.W. McDonald, K.S. Brown and R. Cameron

American Journal of Public Health, 2004, vol. 94, issue 8, 1442-1445

Abstract: Objectives. We assessed the impact of graphic Canadian cigarette warning labels. Methods. We used a longitudinal telephone survey of 616 adult smokers. Results. Approximately one fifth of participants reported smoking less as a result of the labels; only 1% reported smoking more. Although participants reported negative emotional responses to the warnings including fear (44%) and disgust (58%), smokers who reported greater negative emotion were more likely to have quit, attempted to quit, or reduced their smoking 3 months later. Participants who attempted to avoid the warnings (30%) were no less likely to think about the warnings or engage in cessation behavior at follow-up. Conclusions. Policymakers should not be reluctant to introduce vivid or graphic warnings for fear of adverse outcomes.

Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:2004:94:8:1442-1445_5

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