Interpretations Of Contemporary HR Challenges: An Empirical Insight From Practice

Elitsa Dimitrova ()
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Elitsa Dimitrova: Technical University - Varna, Bulgaria

HR and Technologies, 2025, issue 1, 49-59

Abstract: This paper presents an extended analysis of the challenges facing human resource management (HRM) in the modern organizational environment, based on empirical research. Through a survey and expert interviews with HR professionals, the study explores the key factors influencing employee motivation as well as the difficulties HR specialists face in the context of a rapidly evolving labor market. The results reveal that contemporary employees prioritize non-material factors such as recognition, personal development, and flexibility, while HR professionals must adapt to new generational expectations and a dynamic workplace culture. The extended analysis incorporates additional expert interview quotes and updated data from relevant sources to provide a more in-depth perspective on the topic.

Keywords: human resources; motivation; challenges; organizational culture; interviews (search for similar items in EconPapers)
JEL-codes: M12 M54 O15 (search for similar items in EconPapers)
Date: 2025
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