Descriptive Explanation of the Process of Commercial Soft Technology Diffusion in Iran\'s Oil Industry Using Grounded Theory (in Persian)

Behzad Safaei (), Alinaghi Mosleh Shirazi (), Ali Mohammadi () and Moslem Alimohammadlou ()
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Behzad Safaei: Department of Management, Shiraz University
Alinaghi Mosleh Shirazi: Department of Management, Shiraz University
Ali Mohammadi: Department of Management, Shiraz University
Moslem Alimohammadlou: Department of Management, Shiraz University

Management and Development Process Quarterly (٠صلنامه ٠رایند مدیریت و توسعه), 2018, vol. 31, issue 2, 27-64

Abstract: The purpose of this study is to describe the process of commercial soft technology diffusion in Iran’s oil industry. The study employed grounded theory and deeply interviewed 19 experts in Iran’s oil industry. According to the analysis of conducted interviews and applying open, basic and selective coding. 785 final codes, 184 concepts and 71 sub-themes were extracted. The Process for the commercial soft technology diffusion of Iran's oil industry (Causal conditions: needs and requirements of the industry, requirements of the knowledge-based economy and management, basic theme: The process of commercial soft technology diffusion; Contextual conditions: cultural, economic, political, technological, innovative and environmental contexts; Intervention conditions: Top management support, young and educated personnel, mental models of industry personnel and management style; strategies: culture development, educational activities, outsourcing and consulting services; Results: excellence of human resources, improving productivity, improving the competitiveness of the industry and improving the country's macroeconomic situation) was explained.

Keywords: Descriptive Explanation of Technology Diffusion; Soft Technology; Commercial Soft Technology; Grounded Theory; Iran Oil Industry. (search for similar items in EconPapers)
Date: 2018
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