Investigating the Impact of Perceived Media Diplomacy on Tourism Industry (in Persian)

Alireza Gharaati (), Mohammad Soltanifar (), Simin Armaghan (), AliAkbar Salehi () and Roohollah Ahmadzadeh Kermani
Additional contact information
Alireza Gharaati: Media Management, Faculty of Management and Economics, Branch of Science and Research, Islamic Azad University, Tehran, Iran.
Mohammad Soltanifar: Department of Social Communications Sciences, Faculty of Literature, Humanities and Social Sciences, Branch of Science and Research, Islamic Azad University, Tehran, Iran.
Simin Armaghan: Department of Geography and Rural Development, Faculty of Humanities, Branch of Yadgar Imam Khomeini, Islamic Azad University, Tehran, Iran.
AliAkbar Salehi: Faculty of Energy Engineering, Sharif Industrial University, Tehran, Iran.
Roohollah Ahmadzadeh Kermani: Department of Social Communications Sciences, Faculty of Humanities, Branch of East Tehran, Islamic Azad University, Tehran, Iran.

Management and Development Process Quarterly (٠صلنامه ٠رایند مدیریت و توسعه), 2023, vol. 35, issue 4, 175-201

Abstract: Purpose: The purpose of this research was to identify the relationship between media diplomacy and dimensions of the tourism industry from the viewpoints of experts and media proprietors. Methodology: To achieve the mentioned purpose, this research was conducted through quantitative approach using statistical regression tests. The statistical population included official experts and media proprietors. The sample size consisted of 250 individuals, and the sampling method was non-probability and purposive. Findings: Based on the results, six indicators of the tourism industry including foreign investment, health tourism content creation, urban symbols branding, soft power, feeling of security and urban identity have been counted. The results of data analysis show that most dimensions of the media diplomacy influence the tourism industry. Originality: This research develops the existing literature in the field of tourism by presenting a media diplomacy evaluation model based on the indicators of the tourism industry and helps to identify the characteristics of media diplomacy effectiveness. Implications: Rrecommendations of the current research include the preparation of tourism re-education texts on the bases of media indicators, the establishment of a tourism university and related fields such as tourism journalism, and the development of tourism knowledge of tourism officials and planners based on media approaches.

Keywords: Media Diplomacy; Media; Tourism; Soft Power; Brand; Content Production. (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://jmdp.ir/article-1-4563-en.pdf (application/pdf)
http://jmdp.ir/article-1-4563-en.html (text/html)
http://jmdp.ir/article-1-4563-fa.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:auv:jijmdp:v:35:y:2023:i:4:p:175-201

Access Statistics for this article

More articles in Management and Development Process Quarterly (٠صلنامه ٠رایند مدیریت و توسعه) from Institute for Management and Planning studies Contact information at EDIRC.
Bibliographic data for series maintained by Nahid Jebeli ( this e-mail address is bad, please contact ).