Роль и задачи HR-маркетинга на рынке труда

Родика Слуту (Богдан)

Intellectus, 2018, issue 1, 62-69

Abstract: In this article are analyzed the role and tasks of HR-marketing in the labor market. The importance of marketing in the modern, everchanging conditions of the labor market functioning is discussed. Also, in the work are defi ned: the content, goals, tasks and functions of this type of functional management of human resources in the course of its implementation.

Keywords: HR-marketing; marketing approach; labor market; marketing functions. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:awf:journl:y:2018:i:1:p:62-69

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