The Inventorship Paradox within Generative AI

Alexandra Chiroșca

Intellectus, 2024, issue 1, 48-57

Abstract: This study focuses on the emerging challenges related to trademark protection in the digital world. The rise of video games, where communities interact through avatars, has introduced significant obstacles to safeguarding brands in digital environments. This research provides an overview of the metaverse and explores strategies for protecting brands within this virtual space.

Keywords: Trademarks; Digital World; Metaverse; Brand Protection; Virtual Reality (VR); Trademark Infringement; Virtual Goods. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:awf:journl:y:2024:i:1:p:48-57

DOI: 10.56329/1810-7087.24.1.04

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