Ethical AI/ML at Nestlé: From vision to strategy to execution

Carolina Pinart and Enrigue Mora
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Carolina Pinart: Address: Carrer de Clara Campoamor, Spain
Enrigue Mora: Address: Carrer de Clara Campoamor, Spain

Journal of AI, Robotics & Workplace Automation, 2022, vol. 1, issue 3, 247-255

Abstract: Artificial intelligence (AI) will reshape the source of value creation for consumer packaged goods companies, the creation of new business models and the delivery of value-added services such as customisation at scale. This paper outlines the vision of consumer packaged goods company Nestlé about AI and machine learning (ML), provides an overview of the company’s strategy to leverage this technology, and describes the three fundamental pillars to execute on that strategy, that is, to deploy AI at scale: AI/ML as a toolbox to solve business problems, ethical by design AI and a flexible operating model. The paper also provides examples of how Nestlé is leveraging its operating model to scale up and explore high-value use cases, depending on their maturity. For mature use cases, we typically adopt out-of-the-box models, fine-tuned or not to our specific problem, while in the emerging use cases we must conduct proofs of concept to test whether the use case is feasible and to what extent the solution can be industrialised in a near future.

Keywords: strategy; execution; ethics; artificial intelligence; machine learning (search for similar items in EconPapers)
JEL-codes: G2 M15 (search for similar items in EconPapers)
Date: 2022
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