AI and sustainability: The opportunity for brands

Carly Fink and Jeremy Goldman
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Carly Fink: Provoke Insights, USA
Jeremy Goldman: Insider Intelligence, USA

Journal of AI, Robotics & Workplace Automation, 2023, vol. 2, issue 3, 202-214

Abstract: The opportunity to advance green initiatives with advanced technologies is endless, and this new area of growth will bring a number of revenue opportunities. Consumers, governments, and special interest groups are willing to reward brands for their sustainable practices, in which artificial intelligence (AI) can play a major role. AI can be a force for good and lift how a brand is perceived — but it has to be championed internally by proving its ROI, using the right vendors, and being properly implemented and well-communicated to consumers. As AI can help synthesise large amounts of data and automate tasks, it brings new possibilities for advancing green initiatives. Because of environmental concerns across the globe, such as greenhouse gas (GHG) emissions and pollution, governments and corporations are championing these initiatives. For example, over 5,000 companies enrolled in the United Nations’ Race to Zero campaign in 2020; this initiative seeks to secure commitments to reduce GHG emissions.

Keywords: artificial intelligence; AI; marketing; sustainability; green; branding; promoting sustainability; AI sustainability (search for similar items in EconPapers)
JEL-codes: G2 M15 (search for similar items in EconPapers)
Date: 2023
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