‘There is space for the official and the unofficial’: A case study of a module-led Facebook page in online distance education

Sharon Mallon and Beccy Dresden
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Sharon Mallon: College Road, University Quarter, UK
Beccy Dresden: Online Learning Consultant, Freelance, UK

Advances in Online Education: A Peer-Reviewed Journal, 2023, vol. 2, issue 1, 47-59

Abstract: The emergence of social media platforms has been associated with a shift of students from university-moderated spaces towards Facebook; however, there has been a general reluctance among lecturers to engage directly with students on this platform. This paper provides evidence of how students at one online institution engaged with a module-specific, lecturer-mediated Facebook page, alongside the reflections of the staff who led the group. The case study shows that the page was both motivational and engaging for staff and students alike. As only one-third of students engaged, however, it is not a sole answer to problem of disengagement in this sector.

Keywords: Facebook; higher education; digital pedagogy; student engagement; social media; teaching; social networking (search for similar items in EconPapers)
JEL-codes: A2 I2 (search for similar items in EconPapers)
Date: 2023
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