Communicating impact: Building a powerful development and communications relationship

Pete Mackey, Charlie Melichar and Melanie Moran

Journal of Education Advancement & Marketing, 2016, vol. 1, issue 1, 26-34

Abstract: This paper provides guidance and examples from senior leaders in the field for building an effective strategic relationship between communications and development. In a noisy philanthropic world, where return on investment matters greatly, the paper suggests how leaders and aspiring leaders can break through the all-too-common challenges facing these teams and define a winning relationship. The paper discusses skills, practices and questions at the core of the fundraising and communications partnership, and explores a case study featuring example metrics for success.

Keywords: advancement; campaign; communications; development; fundraising; marketing; alumni; metrics (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2016:v:1:i:1:p:26-34

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