Journal of Education Advancement & Marketing

2016 - 2026

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Volume 11, issue 2, 2026

Editorial pp. 100-101

Simon Beckett

Personalisation at scale: Progressive profiling for graduate enrolment at Purdue’s Daniels School of Business pp. 102-112

Kelsey Smith and James Cox

Collaborative intelligence: Unlocking annual giving insights with Tableau and Snowflake pp. 113-129

Muza Furin-Carraux and Julie Knight

Beyond automation: Generative AI as a strategic thought partner in educational advancement pp. 130-143

Liz Hawkins

From fragmentation to focus: Benefits of a liaison model for advancement in large decentralised colleges and universities pp. 144-160

Meredith Metcalf and Anna Stenport

Building a coordinated gift policy framework pp. 161-171

Oriel Nolan-Smith and Nicola Gruen

Exploring strategies for building dynamic digital engagement opportunities pp. 172-184

Maggie Stroud

Executing a strategic communication plan for a successful website redesign: A case study pp. 185-195

Meaghan Milliorn

Volume 11, issue 1, 2026

Editorial pp. 4-5

Simon Beckett

Building smarter advancement teams: A formula for strategic staffing ratios across diverse institutions pp. 6-19

Bukky Gray

We cannot do what we cannot track: Transforming alumni relations through data governance and return on investment measurement pp. 20-34

Nicole Dorssers, Vivian Chang and Ophelia Yu

Balancing the immediate with the enduring: Managing crises while building long-term university reputation pp. 35-46

Tania Rhodes-Taylor

Growing rapidly with purpose: Vanderbilt University’s advancement growth initiative journey pp. 47-58

Gena Cobble, Stephanie Oberhausen and Taylor Wood

The dual imperative: Crisis response and reputation stewardship pp. 59-67

Rachel Sandison

The power of proof: How reporting drives strategy, alignment and advocacy pp. 68-83

Kerry Salerno and Danielle Perry

Changing expectations: Selling the value of a degree to a new generation pp. 84-93

Hannah Burchell

Volume 10, issue 4, 2026

Editorial pp. 316-317

Simon Beckett

Inspiring young alumni through reunion scholarships pp. 318-331

Erin E. Stringer, Amanda Minix and Emily Pogue

Transforming fundraiser metrics and goalsetting: A case study from the University of North Carolina at Chapel Hill pp. 332-343

Sean D. Clarkson, Sean Mulligan and Pitt Tomlinson

Due diligence checks and risk management in philanthropy: A university perspective pp. 344-354

Merrell Milano and Ongelle-Marie Rice

Revolutionising advancement services: Streamlining gift processing in the virtual age pp. 355-365

Julie Featherstone and David J. Pinker

Advancing diversity in higher education philanthropy: Lessons from Brown University’s engagement with alumni pp. 366-375

Alyssia Coates

Artificial intelligence in donor relations pp. 376-383

Helbragga J. Graubman

Strategic marketing teams say ‘no’ pp. 384-393

Paul Lacap

Achieving ‘cut-through’ in a noisy market: Strategic guidance for engaging future undergraduate students pp. 394-407

Michelle Amos

Volume 10, issue 3, 2025

Editorial pp. 220-221

Simon Beckett

Navigating social media platform algorithms to create meaningful connections with communities pp. 222-233

Erica Colaianne

Enabling better management of research gifts through cross-functional collaboration: A case study pp. 234-243

Malissa Gough and Vanessa Meachen

Eclipsing expectations: Strategies for marketing and communications leaders to leverage national events pp. 244-253

Carrie Phillips

How Bucknell University’s marketing strategy reversed enrolment decline and achieved record applications pp. 254-272

Brandy Kift and Leah Mallett

Building sustainable alumni networks in East Asia: Strategic approaches and leadership pathways pp. 273-281

Selina Wu and Xiang Li

Creating an effective social media content calendar pp. 282-292

Carrie Mills

Elevating advancement marketing and communications: A strategic imperative for higher education institutions pp. 293-307

Dan Giroux

Volume 10, issue 2, 2025

Editorial pp. 112-113

Simon Beckett

Going global: Adapting your brand to new markets pp. 114-126

Teresa Mannix, Shelly Heinrich and Prashant Malaviya

Sustaining donor relationships through cadence-based fundraising pp. 127-138

Dawn M. Baumgarten, Amy Harvey and Emily Tucker

Lessons learned from building an alumni volunteering programme: Five key reflections on 2,000 volunteers and 10,000 students per year pp. 139-150

Laura Laver and Helena Astbury

The power of micro-campaigns in an annual giving programme pp. 151-163

Élodie Marteau

Revolutionising alumni engagement: How UC Davis Graduate School of Management’s eos platform redefines lifelong learning pp. 164-185

Alicia Sullivan, Lisa Nguyen and Haley Belenis

Research-strengthened branding: Lessons from Duquesne University’s follow-on approach to brand pp. 186-200

Gabriel Welsch, Patty Swisher and Tracy Jackson

Crafting magic: Building a predictive model based on donor affinity pp. 201-212

Jennifer Murray and Nigel Henriques

Volume 10, issue 1, 2025

Editorial pp. 4-5

Simon Beckett

Creating connection through collaborative, integrated communications to boost the student engagement journey pp. 6-18

Alice Maxwell, Suzan Kurdak, Alycia Malicz and Emma Massaglia

An inclusive alumni association: A case study of governance transformation pp. 19-32

Nicole Dorssers, Erin Morantz and Ophelia Yu

Giving CMU Day and every day after: Engaging the next generation of donors at Carnegie Mellon University pp. 33-45

Julie Knight and Daniella Staudacher

The Italian job: A case study of strategic international content creation pp. 46-57

Sara Laux

Leading together: The University of Iowa’s strategic engagement goals in its most ambitious comprehensive campaign yet pp. 58-70

Colin D. Hennessy

Reaching across campus: Harnessing the power of social media collaboration and consolidation to elevate all units pp. 71-81

Maree Jones

Follow the money: Using an equity lens to create gift acceptance policies pp. 82-92

Tanya Hannah Rumble, Ellen Doty and Bill Mintram

Lessons from our gardens: A case study of Royal Roads University’s annual community giving appeal pp. 93-103

Stephanie Clay and Carla Girvin