Journal of Education Advancement & Marketing

2016 - 2025

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Volume 4, issue 4, 2020

Editorial pp. 308-309

Simon Beckett

Western Engaged: Designing a fully integrated, campuswide alumni engagement model pp. 310-320

Jeniene Bengtsson, Frances Badgett and Deborah Dewees

The leveraging value of celebrating a university’s centennial pp. 321-331

Mary G. Barr and Lori Corvino

By millennials, for everyone: Creating fierce advocates pp. 332-339

Shelly Neuhart and Hailey Rupp

What is a Chanticleer? Telling the university story when the nation is watching pp. 340-352

William Plate and Lindsi Glass

Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation pp. 353-363

Christine Szustaczek

An engagement scoring model for regional networks pp. 364-372

Alyssa Holland and Megan Meagher

Managing social media content and distribution with a limited team pp. 373-383

Shannon Nicholson

Using Google Analytics to tidy up content pp. 384-393

Amanda Englert

Keeping top fundraisers: Factors that influence the retention of high-performing gift officers pp. 394-405

Nicholas M. Linde and Kasey R. Uran-Linde

Volume 4, issue 3, 2019

Editorial pp. 212-213

Simon Beckett

Delivering a consistent user experience through our faculty sites: For our audiences and our internal web users pp. 214-228

Anju Visen-Singh

A name with no body: The search for a school mascot case study pp. 229-238

Scott R. Hamula

Reflections on a rebrand: From a campus divided to a unified university pp. 239-250

Betsy Bugg Holloway and Laine Williams

Marketing for Magis: How Jesuit colleges and universities chose collaboration over competition pp. 251-266

Deanna Howes Spiro, Christopher P. Puto and Tom Hayes

Folio: A case study in brand journalism pp. 267-277

Jacqui Tam and Michel Proulx

Growing enrolment through partnerships pp. 278-287

Cynthia (Cindy) Gallatin and Vincent Van Oss

Alumni programming in the age of technology pp. 288-295

Jacquelyn Johnson

How viral video can spark media attention pp. 296-302

Wes Sumner

Volume 4, issue 2, 2019

Editorial pp. 104-105

Simon Beckett

The iterative process of staying relevant in measuring alumni engagement pp. 106-117

Colleen Bangs

A career mentoring tale: A story of assumptions, assessment and action pp. 118-134

Susan Forseille, Arlene Olynyk and Kristen Hamilton

Storytelling: A comprehensive, integrated outcomes-focused strategy pp. 135-149

Jeanette Dediemar and Lesli Cartaya Franco

Funding advancement growth: Taking control of your own destiny pp. 150-164

Peter Fardy

Higher education, social media and an era of emergencies: Tools for managing communication minefields pp. 165-174

Michelle M. Ouellette

Alumni affinity group models pp. 175-184

Jeffrey M. Schanz

Are there differences between traditional and nontraditional alumni donor motivations? pp. 185-205

Stephen Kubasek and Russell Clayton

Volume 4, issue 1, 2019

Editorial pp. 4-5

Unknown

The Mammoth: A new mascot for Amherst College pp. 6-20

Amanda Rivera López and Carly Nartowicz

Going deep: How a new model for engagement transformed alumni affairs at the University of British Columbia pp. 21-27

Jeff Todd

New donor stewardship: Using marketing automation to deepen engagement pp. 28-41

Shelly Baker

Putting it together: Solutions-based collaboration to unite teams in higher education pp. 42-50

Tara Fleming, Rich Becker, Melanie Buhrmaster and Winsome A. Foderingham

A latte collaboration: Building a campus social media community over coffee pp. 51-62

Stephanie Skordas and Lisa Snedeker

Spring back to campus: Unique campus events for top prospects pp. 63-75

Allison Gomes and Ashley Keedy

Land-grant college-admission web pages in the western United States: Analysis of marketing messages for public or private good pp. 76-98

Paige Gardiner

Volume 3, issue 4, 2019

Editorial pp. 308-309

Simon Beckett

Achieving a better balance: Building the ‘translational’ business school and university pp. 310-315

Guntram F. A. Werther

The rise of, and need for, video in social media marketing pp. 316-324

Kristofer Karol and Clayton Norman

Using RFM segmentation to support alumni reunion fundraising pp. 325-339

John Orange, Selim Sharif and Cynthia Uviedo

The art of the digital proposal: Bring your fundraising cases to life pp. 340-350

David Manning and Noelle Shough

Integrating text messaging into a comprehensive crosschannel marketing strategy pp. 351-359

Nicole Sibley

Reflections on a Finnish university of applied science’s branding strategy in the international education market pp. 360-373

Nathalie Hyde-Clarke

Where in the world are our #ProudlyUNB alumni? How the University of New Brunswick developed a creative caricature to help locate and engage alumni around the world pp. 374-381

Natasha Rego and Jenna Kennedy

How data-driven partnerships can help resource-constrained marketing departments attract new students pp. 382-388

Audrey Takacs

Degree satisfaction and likelihood of giving: A survey of professional school millennial alumni pp. 389-400

Margaret Gaylord and Tom Kelleher

Volume 3, issue 3, 2018

Editorial pp. 204-205

Unknown

A case study in sparking donor engagement at all levels pp. 206-218

Kimberly Bernard Karol, Liz Lauersdorf and Mika Stepankiw

Coordinated communications for comprehensive campaigns pp. 219-228

Tom Mitchell

You Still Can: Recruiting mature students into higher education pp. 229-240

David Turton

Balancing the art and science of fundraising: An artistic approach to establishing and maintaining successful relationships with donors pp. 241-249

Jeri Pat Gabbert

Engineering warm fuzzies: Applying user design principles to create philanthropic experiences — part two: giving websites pp. 250-265

Christy Moss

How to measure marketing success and find your cost per new student acquisition pp. 266-278

John King

Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool pp. 279-299

Robert Forbus and Robert Page

Volume 3, issue 2, 2018

Editorial pp. 108-109

Unknown

Building the donor pipeline: A case study of how Wayne State University built a donor relations programme from the ground up pp. 110-120

Leslie Carmona

From fundraising to resource raising: One foundation’s journey pp. 121-129

Virginia Desanto

The student thank-you letter: Increasing responses, improving quality and showing gratitude pp. 130-137

Brittany Fowler

Is engagement the answer to the challenges of online education? pp. 138-146

Amy Lavin and Munir Mandviwalla

Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part one: direct mail solicitations pp. 147-162

Christy Moss

Scarlet Influence: Creating a programme of holistic impact reports pp. 163-171

Roberta O’Hara

Engaging college and university parents in philanthropy: A university/foundation partnership pp. 172-181

Colton Withers and Kelley Stier

Act today: transform tomorrow: How a legacy appeal at Loughborough University had an unexpected legacy of its own pp. 182-187

Rachel Third

Undergraduate engagement is the engine that drives fund-raising pp. 188-197

Tyson L. Pinion

Volume 3, issue 1, 2018

Editorial pp. 4-5

Unknown

Redefining alumni relations pp. 6-17

Heather Makrez and John Feudo

So you want to be a data-driven advancement shop? pp. 18-31

Matthew Perry

Applying the Kano method to higher education choice pp. 32-47

K. N. Rajendran and Lynne Pierce

Social media-first marketing: A case study of leveraging influencers pp. 48-57

Nicole Smith

Thieves Inc.: A closer look at the University of Sheffield's award-winning student safety campaign pp. 58-68

Malcolm Roberts and Georgina Beardmore

Designing an alumni engagement scoring model to measure relationships and raise more money pp. 69-80

Mike Bacon, Christine Martinez, John Orange and Jim Stryker

Building a university traditions programme for the 21st century pp. 81-91

Adam Peruta and Lynne Pierce

Cost-effective student programmes: Two case studies pp. 92-100

Kasey Uran-Linde and Nicholas Linde