Journal of Education Advancement & Marketing

2016 - 2025

From Henry Stewart Publications
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Volume 3, issue 4, 2019

Editorial pp. 308-309

Simon Beckett

Achieving a better balance: Building the ‘translational’ business school and university pp. 310-315

Guntram F. A. Werther

The rise of, and need for, video in social media marketing pp. 316-324

Kristofer Karol and Clayton Norman

Using RFM segmentation to support alumni reunion fundraising pp. 325-339

John Orange, Selim Sharif and Cynthia Uviedo

The art of the digital proposal: Bring your fundraising cases to life pp. 340-350

David Manning and Noelle Shough

Integrating text messaging into a comprehensive crosschannel marketing strategy pp. 351-359

Nicole Sibley

Reflections on a Finnish university of applied science’s branding strategy in the international education market pp. 360-373

Nathalie Hyde-Clarke

Where in the world are our #ProudlyUNB alumni? How the University of New Brunswick developed a creative caricature to help locate and engage alumni around the world pp. 374-381

Natasha Rego and Jenna Kennedy

How data-driven partnerships can help resource-constrained marketing departments attract new students pp. 382-388

Audrey Takacs

Degree satisfaction and likelihood of giving: A survey of professional school millennial alumni pp. 389-400

Margaret Gaylord and Tom Kelleher

Volume 3, issue 3, 2018

Editorial pp. 204-205

Unknown

A case study in sparking donor engagement at all levels pp. 206-218

Kimberly Bernard Karol, Liz Lauersdorf and Mika Stepankiw

Coordinated communications for comprehensive campaigns pp. 219-228

Tom Mitchell

You Still Can: Recruiting mature students into higher education pp. 229-240

David Turton

Balancing the art and science of fundraising: An artistic approach to establishing and maintaining successful relationships with donors pp. 241-249

Jeri Pat Gabbert

Engineering warm fuzzies: Applying user design principles to create philanthropic experiences — part two: giving websites pp. 250-265

Christy Moss

How to measure marketing success and find your cost per new student acquisition pp. 266-278

John King

Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool pp. 279-299

Robert Forbus and Robert Page

Volume 3, issue 2, 2018

Editorial pp. 108-109

Unknown

Building the donor pipeline: A case study of how Wayne State University built a donor relations programme from the ground up pp. 110-120

Leslie Carmona

From fundraising to resource raising: One foundation’s journey pp. 121-129

Virginia Desanto

The student thank-you letter: Increasing responses, improving quality and showing gratitude pp. 130-137

Brittany Fowler

Is engagement the answer to the challenges of online education? pp. 138-146

Amy Lavin and Munir Mandviwalla

Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part one: direct mail solicitations pp. 147-162

Christy Moss

Scarlet Influence: Creating a programme of holistic impact reports pp. 163-171

Roberta O’Hara

Engaging college and university parents in philanthropy: A university/foundation partnership pp. 172-181

Colton Withers and Kelley Stier

Act today: transform tomorrow: How a legacy appeal at Loughborough University had an unexpected legacy of its own pp. 182-187

Rachel Third

Undergraduate engagement is the engine that drives fund-raising pp. 188-197

Tyson L. Pinion

Volume 3, issue 1, 2018

Editorial pp. 4-5

Unknown

Redefining alumni relations pp. 6-17

Heather Makrez and John Feudo

So you want to be a data-driven advancement shop? pp. 18-31

Matthew Perry

Applying the Kano method to higher education choice pp. 32-47

K. N. Rajendran and Lynne Pierce

Social media-first marketing: A case study of leveraging influencers pp. 48-57

Nicole Smith

Thieves Inc.: A closer look at the University of Sheffield's award-winning student safety campaign pp. 58-68

Malcolm Roberts and Georgina Beardmore

Designing an alumni engagement scoring model to measure relationships and raise more money pp. 69-80

Mike Bacon, Christine Martinez, John Orange and Jim Stryker

Building a university traditions programme for the 21st century pp. 81-91

Adam Peruta and Lynne Pierce

Cost-effective student programmes: Two case studies pp. 92-100

Kasey Uran-Linde and Nicholas Linde

Volume 2, issue 4, 2018

Editorial pp. 300-301

Unknown

Breaking silos with corporate relations SWAT teams pp. 302-311

Gary Girzadas

Shifting landscapes and earthquakes: Leading through ever-changing environments pp. 312-318

Sophie W. Penney and Barbara A. Trautlein

Building strong partnerships with your faculty: A collaborative approach to effective fundraising pp. 319-328

Traci Galbaugh and Lauren White

Four-alarm or false alarm: Managing issues in an impatient world pp. 329-335

Michael J. Schoenfeld

Multisector fundraising: A partnership ecosystem pp. 336-345

Stella Wixom

Planning for a change: Transforming the fundraising capacity of the university in partnership with the development foundation pp. 346-353

Daniel Perry and Barbara Breier

Social media advocacy framework in action: Focusing on the student journey to inspire real world engagement at Quincy College pp. 354-370

Daniela Huynh and Katy Spencer Johnson

Think Corner: A platform for engaging the public in research and learning pp. 371-386

Kirsti Lehmusto, Tanja Paananen, Antti Asumaa and Jarmo Suominen

Senior Year Experience: More alumni engagement requires more student engagement pp. 387-397

Jimmy Cox

Volume 2, issue 3, 2017

Editorial pp. 204-205

Unknown

Utilising data strategically: A measurement framework for digital communication efforts pp. 206-219

Emily Truax and Joseph A. Brennan

Adventures in logo town: Managing institutional logos pp. 220-232

Mark Pennie

Why a strategic approach to science and university communications makes sense pp. 233-241

Andreas Archut

Expanding the development operation: Embedding fundraisers ‘on the road’ to increase overall philanthropic impact pp. 242-255

Stephanie Cook

Opportunities for social listening in higher education pp. 256-271

Liz Gross and Mike Horn

Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising pp. 272-279

Brent Percival and Jeff Moster

The elements of brand-building in higher education: The role of strategy, research and internal engagement pp. 280-294

Andrew Careaga

Volume 2, issue 2, 2017

Editorial pp. 104-105

Unknown

Defining student journey mapping in higher education: The ‘how-to’ guide for implementation on campus pp. 106-119

Jp Rains

Leading a campus through crisis: The role of college and university presidents pp. 120-134

Joseph A. Brennan and Eric K. Stern

Communication and contribution preferences: An investigation of millennial alumni pp. 135-143

Teri Root, Emma Taylor, Katherine Rose and Wendy Johns Lauderdale

Communicating you are worth it in a noisy marketplace pp. 144-153

Paul Redfern, Keri Rursch and Jamie Yates

More than just a #: How hashtags and social media can help your campus events and campaigns succeed pp. 154-164

Tiffany Broadbent Beker and Sarah Juliano

For the people: How a novel approach to brand management fuelled adoption pp. 165-175

David W. Martel and Carol P. Keese

Crafting a Pinterest strategy to drive engagement pp. 176-187

Jackie Vetrano

Public will: What story is your campus equipped to tell? pp. 188-198

Rebecca John

Volume 2, issue 1, 2017

Editorial pp. 4-5

Unknown

Dispelling the myth of the easy button in reporting for prospect development pp. 6-19

Bond T. Lammey, Rachel A. Schaefer and Kimberly Walz

Crafting a faculty and staff fundraising campaign: Predictors of giving, donor motivations and effective strategies pp. 20-37

Piyawan Charoensap-Kelly

Trends in marketing organisational structures and budgets pp. 38-45

Rob Zinkan

Educational philanthropy: What are the predictors? pp. 46-56

Asya Cooley

It’s not about the logo, promise: A case study in university rebranding and weathering the social media storm pp. 57-65

Helen Pennack

More than fun and games: How New Brunswick Community College used prize giveaways to encourage alumni engagement pp. 66-71

Tom Meadus and Heather Allaby

How the University of Chester used a sofa and a hashtag to share the real story of their brand pp. 72-82

Richard Bengree and Adam Bodger

Raiders not readers: The role of market insight in marketing communications pp. 83-89

Clare Riding

Redefining a ’60s icon: A brand proposition for the 21st century pp. 90-99

Giles Whattam and Angelina Bingley