A latte collaboration: Building a campus social media community over coffee

Stephanie Skordas and Lisa Snedeker

Journal of Education Advancement & Marketing, 2019, vol. 4, issue 1, 51-62

Abstract: This paper provides guidance and examples from senior social media managers in higher education for building an effective strategic relationship between social media managers/users across disparate departments and audiences. The paper discusses skills, best practices, and common issues that plague all social media managers and how the creation of a supportive collective can evolve into an institution-wide social media policy that finds its roots in the trenches rather than being created by top administrators and implemented from the top down. It also provides specific examples for how others can create a similar support group at their organisation or university.

Keywords: Higher education; social media; best practices; social swap; social media policy; retargeting; strategy; communications (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/1611/download/ (application/pdf)
https://hstalks.com/article/1611/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2019:v:4:i:1:p:51-62

Access Statistics for this article

More articles in Journal of Education Advancement & Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().