Managing social media content and distribution with a limited team

Shannon Nicholson
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Shannon Nicholson: Program Director with Office of Graduate Admissions and Recruitment, USA

Journal of Education Advancement & Marketing, 2020, vol. 4, issue 4, 373-383

Abstract: This paper provides a framework, derived from personal experience, for developing, implementing and monitoring a successful organic social media strategy. The 24-7 news cycle introduced challenges relating to budget, resources and time. Through a step-by-step process, the reader will gain an understanding of how to develop a defined, collaborative, routine-based organic social media strategy. This paper suggests that a systematic approach will allow limited marketing teams the budget and time for testing and trials to optimise content, creating a better relationship with the audience.

Keywords: content; marketing; social media; strategy; measurement; optimisation (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2020:v:4:i:4:p:373-383

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