Journal of Education Advancement & Marketing

2016 - 2025

From Henry Stewart Publications
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Volume 10, issue 2, 2025

Editorial pp. 112-113

Simon Beckett

Going global: Adapting your brand to new markets pp. 114-126

Teresa Mannix, Shelly Heinrich and Prashant Malaviya

Sustaining donor relationships through cadence-based fundraising pp. 127-138

Dawn M. Baumgarten, Amy Harvey and Emily Tucker

Lessons learned from building an alumni volunteering programme: Five key reflections on 2,000 volunteers and 10,000 students per year pp. 139-150

Laura Laver and Helena Astbury

The power of micro-campaigns in an annual giving programme pp. 151-163

Élodie Marteau

Revolutionising alumni engagement: How UC Davis Graduate School of Management’s eos platform redefines lifelong learning pp. 164-185

Alicia Sullivan, Lisa Nguyen and Haley Belenis

Research-strengthened branding: Lessons from Duquesne University’s follow-on approach to brand pp. 186-200

Gabriel Welsch, Patty Swisher and Tracy Jackson

Crafting magic: Building a predictive model based on donor affinity pp. 201-212

Jennifer Murray and Nigel Henriques

Volume 10, issue 1, 2025

Editorial pp. 4-5

Simon Beckett

Creating connection through collaborative, integrated communications to boost the student engagement journey pp. 6-18

Alice Maxwell, Suzan Kurdak, Alycia Malicz and Emma Massaglia

An inclusive alumni association: A case study of governance transformation pp. 19-32

Nicole Dorssers, Erin Morantz and Ophelia Yu

Giving CMU Day and every day after: Engaging the next generation of donors at Carnegie Mellon University pp. 33-45

Julie Knight and Daniella Staudacher

The Italian job: A case study of strategic international content creation pp. 46-57

Sara Laux

Leading together: The University of Iowa’s strategic engagement goals in its most ambitious comprehensive campaign yet pp. 58-70

Colin D. Hennessy

Reaching across campus: Harnessing the power of social media collaboration and consolidation to elevate all units pp. 71-81

Maree Jones

Follow the money: Using an equity lens to create gift acceptance policies pp. 82-92

Tanya Hannah Rumble, Ellen Doty and Bill Mintram

Lessons from our gardens: A case study of Royal Roads University’s annual community giving appeal pp. 93-103

Stephanie Clay and Carla Girvin

Volume 9, issue 4, 2025

Editorial pp. 296-297

Simon Beckett

From campus to community: Amplifying alumni pride and engagement through the University of Sydney’s Alumni Festival pp. 298-308

Kate May, Anna Herbert and Scott Bellingham

Campaign communications: Laying the groundwork for a digital-first, phased campaign launch pp. 309-324

Heidi Atlas, Anupam Chakravarty, Chris Enochs, Erin Mary Greene, Hilary Koss and Amy Levin

Women taking the lead: Inspiring female philanthropy in annual giving pp. 325-335

Hilary Morden

Leveraging student groups to transform corporate donors into major gift partners pp. 336-343

Dan Case

The Gloucester: Announcing the discovery of a royal shipwreck pp. 344-356

Cat Bartman and Laura Potts

The Celebrating UNSW Women project: A strategic social impact project to drive gender equity, community and engagement pp. 357-369

Alison Avery and Lily Halliday

From uprising to uplifting: When volunteer leadership has gone astray pp. 370-379

Julie Ditchcreek, Amanda Maenza and Kristin Warner

Big ideas for big donors: A leadership approach to major gift fundraising pp. 380-387

Bill Stanczykiewicz

University leadership competency in sponsorship and student-athlete name, image and likeness pp. 388-400

John A. Fortunato

Volume 9, issue 3, 2024

Call for Papers pp. 200-201

Simon Beckett

Pipeline Outreach Day: A creative approach to prospect development in fundraising pp. 202-210

Morgan Martin, Marcus Hardrick, Brett Schatz and Joanna Schofield

Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley pp. 211-221

Christa Schnur and Robyn Doughty

The fundraising turnover epidemic: An evaluative holistic model pp. 222-236

Karen Cairney and Bukky Gray

Advancing excellence: A strategic framework for organisational effectiveness in advancement pp. 237-249

Annie Quade and Jake Logan

From one-size-fits-all to Aston for Life: Refocusing alumni relations and development at Aston University pp. 250-261

Kerrie Holland and Abby Sweeting

Gift fund compliance: Tackling underutilised funds pp. 262-272

Shannon Mcbratney and Saskia Sawyer

Building a culture of content creation: How to maximise your audience engagement pp. 273-287

Rosemary Simm, Edith Ault and Angharad Jones

Volume 9, issue 2, 2024

Editorial pp. 100-101

Simon Beckett

Shared equity leadership: Working collaboratively to achieve DEI fundraising priorities pp. 102-113

Alyssia Coates

From innovation to impact: Establishing a pre-exit philanthropy programme at Imperial College London pp. 114-121

Kristin Martin and Sarah Flew

The future of funds management: Collaborating to build the tools and processes to meet emerging needs pp. 122-135

Aaron Rouse

How University of Warwick successfully united its development and alumni engagement functions pp. 136-148

Andrea Crowley, Natalie Lloyd and Ruth Lindley

A postgrad marketing journey: How University of Limerick created and implemented its first university-wide postgraduate marketing campaign pp. 149-159

Eleanor Mccormack

Regional public university chief marketing officers' perceptions of best practices for addressing the enrolment cliff pp. 160-170

Carrie Phillips and Stephanie Jones

Cultivating a community from collaboration: The secret to a strong vertical video strategy and system pp. 171-186

Angelia Meffe-Baccarella and Shauna Rempel

Workplace inclusion in higher education philanthropy pp. 187-193

E. John Mckee

Volume 9, issue 1, 2024

Editorial pp. 4-5

Simon Beckett

Leading thriving teams: How the Washington State University Foundation is structuring frontline fundraiser positions for retention and recruitment pp. 6-15

Brooke E. Ledeboer, Jennifer R. Miltenberger, Keith Powell and Don Shearer

Analysing a campaign as a lens to the future: A case study pp. 16-24

Paul Brown and Austin Morgan

Branding a new university: The development of Atlantic Technological University's brand identity pp. 25-38

Seán Duffy

Strategic collaboration: Using multimedia projects to inspire giving and steward donors pp. 39-50

Jennifer Eburg, Matthew Hodgkins, Grace Merritt and Michael Van Sambeck

From legacy systems to modernisation: A case study on migrating to a new customer relationship management system pp. 51-59

Christian Elsberry and Trevor Price

The age of personalised video: Driving enrolment at Villanova School of Business pp. 60-69

Cathy J. Toner and Monica Allen

No dollar left behind: Leveraging major gifts during days of giving pp. 70-84

Kate Gigliotti and Shela Levante

FURst Aid: Advancement opportunities from hybrid public outreach series pp. 85-94

Jens Odegaard