Journal of Education Advancement & Marketing

2016 - 2025

From Henry Stewart Publications
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Volume 9, issue 4, 2025

Editorial pp. 296-297

Simon Beckett

From campus to community: Amplifying alumni pride and engagement through the University of Sydney’s Alumni Festival pp. 298-308

Kate May, Anna Herbert and Scott Bellingham

Campaign communications: Laying the groundwork for a digital-first, phased campaign launch pp. 309-324

Heidi Atlas, Anupam Chakravarty, Chris Enochs, Erin Mary Greene, Hilary Koss and Amy Levin

Women taking the lead: Inspiring female philanthropy in annual giving pp. 325-335

Hilary Morden

Leveraging student groups to transform corporate donors into major gift partners pp. 336-343

Dan Case

The Gloucester: Announcing the discovery of a royal shipwreck pp. 344-356

Cat Bartman and Laura Potts

The Celebrating UNSW Women project: A strategic social impact project to drive gender equity, community and engagement pp. 357-369

Alison Avery and Lily Halliday

From uprising to uplifting: When volunteer leadership has gone astray pp. 370-379

Julie Ditchcreek, Amanda Maenza and Kristin Warner

Big ideas for big donors: A leadership approach to major gift fundraising pp. 380-387

Bill Stanczykiewicz

University leadership competency in sponsorship and student-athlete name, image and likeness pp. 388-400

John A. Fortunato

Volume 9, issue 3, 2024

Call for Papers pp. 200-201

Simon Beckett

Pipeline Outreach Day: A creative approach to prospect development in fundraising pp. 202-210

Morgan Martin, Marcus Hardrick, Brett Schatz and Joanna Schofield

Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley pp. 211-221

Christa Schnur and Robyn Doughty

The fundraising turnover epidemic: An evaluative holistic model pp. 222-236

Karen Cairney and Bukky Gray

Advancing excellence: A strategic framework for organisational effectiveness in advancement pp. 237-249

Annie Quade and Jake Logan

From one-size-fits-all to Aston for Life: Refocusing alumni relations and development at Aston University pp. 250-261

Kerrie Holland and Abby Sweeting

Gift fund compliance: Tackling underutilised funds pp. 262-272

Shannon Mcbratney and Saskia Sawyer

Building a culture of content creation: How to maximise your audience engagement pp. 273-287

Rosemary Simm, Edith Ault and Angharad Jones

Volume 9, issue 2, 2024

Editorial pp. 100-101

Simon Beckett

Shared equity leadership: Working collaboratively to achieve DEI fundraising priorities pp. 102-113

Alyssia Coates

From innovation to impact: Establishing a pre-exit philanthropy programme at Imperial College London pp. 114-121

Kristin Martin and Sarah Flew

The future of funds management: Collaborating to build the tools and processes to meet emerging needs pp. 122-135

Aaron Rouse

How University of Warwick successfully united its development and alumni engagement functions pp. 136-148

Andrea Crowley, Natalie Lloyd and Ruth Lindley

A postgrad marketing journey: How University of Limerick created and implemented its first university-wide postgraduate marketing campaign pp. 149-159

Eleanor Mccormack

Regional public university chief marketing officers' perceptions of best practices for addressing the enrolment cliff pp. 160-170

Carrie Phillips and Stephanie Jones

Cultivating a community from collaboration: The secret to a strong vertical video strategy and system pp. 171-186

Angelia Meffe-Baccarella and Shauna Rempel

Workplace inclusion in higher education philanthropy pp. 187-193

E. John Mckee

Volume 9, issue 1, 2024

Editorial pp. 4-5

Simon Beckett

Leading thriving teams: How the Washington State University Foundation is structuring frontline fundraiser positions for retention and recruitment pp. 6-15

Brooke E. Ledeboer, Jennifer R. Miltenberger, Keith Powell and Don Shearer

Analysing a campaign as a lens to the future: A case study pp. 16-24

Paul Brown and Austin Morgan

Branding a new university: The development of Atlantic Technological University's brand identity pp. 25-38

Seán Duffy

Strategic collaboration: Using multimedia projects to inspire giving and steward donors pp. 39-50

Jennifer Eburg, Matthew Hodgkins, Grace Merritt and Michael Van Sambeck

From legacy systems to modernisation: A case study on migrating to a new customer relationship management system pp. 51-59

Christian Elsberry and Trevor Price

The age of personalised video: Driving enrolment at Villanova School of Business pp. 60-69

Cathy J. Toner and Monica Allen

No dollar left behind: Leveraging major gifts during days of giving pp. 70-84

Kate Gigliotti and Shela Levante

FURst Aid: Advancement opportunities from hybrid public outreach series pp. 85-94

Jens Odegaard

Volume 8, issue 4, 2024

Editorial pp. 304-305

Simon Beckett

So you are stuck in a silo? How the University of Calgary Prospect Research and Prospect Management team is helping to solve the challenges of silos one report at a time pp. 306-314

Dana Smolak

Centring diversity, equity, inclusion and belonging in higher education marketing: Why it is essential and how to do it well pp. 315-330

Monica D. Cooper

Fostering effective collaboration between faculty and marketing staff for institutional success pp. 331-344

Anca C. Micu

Integrating social media advertising into Giving Day fundraising pp. 345-354

Sean Briner and Noelle Reed

Creating and measuring impact through customer relationship management and master data pp. 355-370

Ville Krannila and Katja Lahti

Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model pp. 371-384

Erica Miner, Courtney Ignarri and Margaret Wolford

Designing and communicating higher education DEI strategies and tactics in a polarised political landscape pp. 385-395

Ronald Hill, Sarah Mady and Stacy Merida

Volume 8, issue 3, 2023

Editorial pp. 200-201

Simon Beckett

Divesting from Facebook and Instagram pp. 202-214

Andrew Cassel

How to connect with your parent audience: Duquesne University's implementation of a strategic family communications platform pp. 215-225

Patty Swisher, Tracy Jackson and Jennifer Smith

The next chapter: How Ryerson University became Toronto Metropolitan University pp. 226-238

Michael Forbes, Johanna Vandermaas and Karen Benner

Visualising data for prospect identification and donor metrics pp. 239-256

Joseph Stabb and Emily Marcason-Tolmie

Bringing structure and success to internal communications: Why and how the Johns Hopkins Bloomberg School of Public Health turned multiple listserv e-mails a day into the bi-weekly ‘SPHeed Read’ pp. 257-268

Lymari Morales and Jackie Powder

Facets of advancement services: Avoiding silos in the pursuit of institutional advancement pp. 269-281

Pamela Mitchell

(Re)imagining giving societies: The case study of Moravian University pp. 282-295

Robert E. Breckinridge, Luke Smith, Jessica Weaver and Marissa Zondag

Volume 8, issue 2, 2023

Editorial pp. 100-101

Simon Beckett

Leading change: Building a resilient development office through succession planning pp. 102-108

Alison Traub, Ben Golding and Lauren Laur

Engaging parents and families: They are an audience too pp. 109-122

Sonia Garrido

Maximising the life of your content on social media through repurposing pp. 123-140

Blaine Pugh, Brittany Cowan, Chelsey Holts and Jane Rudenko

Raising the donor ambition: From major to mega gifts pp. 141-153

Heather Little and Lisa Mitchell

Using social media to prevent ‘melt’ in the virtual era pp. 154-164

Chay Rao and Sabiha Afrin

Transitioning international student scholars to dedicated alumni volunteers and advocates pp. 165-183

Kyriaki Protopapa

A commitment to diversity, equity and inclusion: A seven-sector framework to transform higher education access, success and completion pp. 184-193

Anton Reece and Lee Emmons

Volume 8, issue 1, 2023

Editorial pp. 4-5

Simon Beckett

Fundraising from couples: New research on how households make giving decisions pp. 6-17

Jacqueline Ackerman and Jeannie Infante Sager

Making the save: How 40 hockey players funded a new clinical trial (and the team that made it happen) pp. 18-29

Michael Siebert and Brooke Rose

Similar but different: How University College Cork created a brand identity for Alumni and Development (and brand value for the wider university) pp. 30-46

Kate Mcsweeney

Competitors on the court, collaborators in the world: How two universities teamed up during the Final Four pp. 47-59

Chelsey Holts and Morgan Moushon

Bridging the brand content divide: The cross-departmental collaboration that created institutional best practice and a high-performing website pp. 60-68

Jeremy Mishler and Eric Hazen

Reimagining trust fundraising: Taking a major donor approach to cultivation pp. 69-75

Peter Lock and Lyndsey Robinson

Listening: A way to improve university reputation and governance pp. 76-85

Santiago Fernández-Gubieda and Ángel Rojas

Developing a successful content strategy with a small team and budget pp. 86-95

Kristofer Karol and Marco Schimizzi