Pipeline Outreach Day: A creative approach to prospect development in fundraising

Morgan Martin, Marcus Hardrick, Brett Schatz and Joanna Schofield
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Morgan Martin: Director, Prospect Management, Sr. Development Officer, Bloomberg School of Public Health, Johns Hopkins University, USA
Marcus Hardrick: Assistant Director, Prospect Management and Data Analytics, Johns Hopkins University, USA
Brett Schatz: Assistant Director of Development, Johns Hopkins University, USA
Joanna Schofield: Development Officer, Johns Hopkins University, USA

Journal of Education Advancement & Marketing, 2024, vol. 9, issue 3, 202-210

Abstract: This paper presents the implementation and outcomes of Pipeline Outreach Day (POD), an innovative initiative developed by the Development and Alumni Relations team at the Johns Hopkins Bloomberg School of Public Health. POD serves as a tool to enhance pipeline development by engaging a wide array of team members in prospect outreach activities. The paper discusses the background, methodology, outcomes and future directions of POD, offering insights and lessons learned that can be applied in a variety of fundraising settings.

Keywords: pipeline; donor; discovery; identification; data quality (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2024:v:9:i:3:p:202-210

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