Strategic collaboration: Using multimedia projects to inspire giving and steward donors

Jennifer Eburg, Matthew Hodgkins, Grace Merritt and Michael Van Sambeck
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Jennifer Eburg: Writer and Editor, UConn Foundation, USA
Matthew Hodgkins: Senior Multimedia Producer, UConn Foundation, USA
Grace Merritt: Writer and Editor, UConn Foundation, USA
Michael Van Sambeck: Assistant VP for Principal Gifts and School of Business, UConn Foundation, USA

Journal of Education Advancement & Marketing, 2024, vol. 9, issue 1, 39-50

Abstract: In 2021, the UConn Foundation began creating multimedia packages to show the impact of philanthropy. These packages are a collaborative effort between the foundation's Marketing and Communications Department and development officers. By taking the time to establish a partnership built on trust and respect, they have honed the process and developed strategies and best practices to identify story leads, create multimedia packages and use the packages effectively for fundraising and stewardship purposes. This paper analyses the UConn Foundation's process and how to apply these practices in their own organisations.

Keywords: fundraising; donor engagement; stewardship; multimedia; video; stories (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2024
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