Journal of Education Advancement & Marketing

2016 - 2025

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Volume 6, issue 4, 2022

Editorial pp. 309-310

Simon Beckett

Elevating an institution’s reputation with a meaningfully distinct brand narrative pp. 311-324

Timothy R. Bohling and Sol Sender

Harnessing data to strategise for digital endowment reporting pp. 325-337

Tommy King, Kristy Wasilewski and Sarah Thomas

University selection: Rational and emotional aspects of the decisionmaking process pp. 338-350

Charlotte Renwick

To endow or not to endow? A question of Shakespearean proportions facing higher education today pp. 351-362

Lisa Gibert

Technical debt: What it is, how it limits you and what you can do to manage it pp. 363-372

Christopher Amherst

Two methods for motivating faculty giving pp. 373-380

Anne Duke and J. Kent Poff

Descriptive, predictive and prescriptive analytics, simplified pp. 381-392

Michael Martinez and Yolanda Rodriguez

Examining the effects of K-8 mergers on brand awareness and fundraising using a mixed-method research design pp. 393-410

Julia Cronin-Gilmore and Helen G. Hammond

Volume 6, issue 3, 2021

Editorial pp. 208-209

Simon Beckett

Endowment reporting: Reducing time, staff and budget while enhancing quality, quantity and donor satisfaction pp. 210-220

Micah Hyle and Rachel Smith

Updating your stewardship and donor relations strategy: Determining a strategy that works for an organisation of any size pp. 221-228

Juliette Kesterson

Reimagining research promotion: How to maintain visibility and momentum through an integrated approach pp. 229-241

Molly Gluck

Retention marketing: Higher education’s new frontier pp. 242-256

Andrew Mcdaniel and Jenn Vaughn

Great storytelling: Best practices for advancement pp. 257-267

Kate Mcdowell and Deborah Miller

Neurodesign: An emerging design discipline that can be used to boost the performance of enrolment and fundraising marketing communications pp. 268-278

Deborah Kohl and Andrés Zapata

Two birds with one programme: How business schools can support their entrepreneurial stakeholders and generate new revenue pp. 279-300

John A. Sims, Jr and Roy A. Wiggins, III

Volume 6, issue 2, 2021

Editorial pp. 112-113

Simon Beckett

What’s next for real-time COVID-19-era marketing? pp. 114-127

Toni Angelo, Katie Umberger, Dana Cruikshank and Steve Partridge

What does good engagement and communication with your major gift prospect community look like in the COVID-19 era? Ask your donors pp. 128-137

Mary Haworth

Reporting on donor intent to impact campus spending pp. 138-145

Liz Adler and Shannon McBratney

Building a data management system pp. 146-156

Alison Kubala

The opportunities and challenges of moving to a virtual events programme during a global pandemic pp. 157-163

Joanne Whaley

A process for developing effective gift documentation: Considerations in working with donors and gift officers pp. 164-179

Debbie Meyers

Diversifying donor bases for higher education institutions pp. 180-190

Milagro ‘Misa’ Lobato

Building relationships with audience-centric communications pp. 191-200

Allison Turcio

Volume 6, issue 1, 2021

Editorial pp. 5-6

Simon Beckett

Why students don’t read your e-mails: A critical look at how university email communications guide or confuse students through the student experience and the COVID-19 pandemic pp. 7-23

Jenny Mcmahon

Marketing in the time of coronavirus: Lessons learned at the University of Glasgow pp. 24-36

Rachel Sandison

Integrated editorial planning at the University of Georgia pp. 37-47

Jan Gleason and Greg Trevor

Alumni participation in an online COVID-19 course for first-year and transfer students pp. 48-56

Danny Kibble, Jennie Jones and Anne M. Wilson

Data governance in the world of constituent relationship management pp. 57-72

Therese Callaghan

Higher education: Using academic innovation and student engagement to differentiate your brand in challenging times pp. 73-83

Sheri Lambert and Amy Lavin

Stewarding major donors: Why is it important and how to do it well pp. 84-92

Annarosa Muscatelli

Why wait? Benchmarking student philanthropy programmes: A closer look at effective programmes and why we should act now pp. 93-106

Amy Harrell Holloway

Volume 5, issue 4, 2021

Editorial pp. 312-313

Simon Beckett

Making the leap: Expanding a traditional stewardship team into a full-service donor relations and engagement shop pp. 314-322

Melanie Armstrong

Twitch for higher education marketing and communications: Creating a presence in the gaming world pp. 323-334

Andrew Cassel

Incorporating an annual giving campaign into the academic curriculum: A guide to getting started pp. 335-346

Sonya R. Dipalma

Embattled social media managers in the midst of COVID-19 pandemic struggle with mental health pp. 347-356

Tony Dobies

Opportunities for student influencer marketing strategies pp. 357-372

Megan Rolfs

Strengthening alumni volunteer relations at colleges and universities pp. 373-382

Jeffrey M. Schanz

Creating a university-branded animated GIF library pp. 383-391

Jon-Stephen Stansel

Beyond the inbox: Maximising digital platforms for media relations success pp. 392-402

Sunni Brown

‘Science of’ events as a means of alumni engagement pp. 403-412

Michael J. Samide

Volume 5, issue 3, 2020

Editorial pp. 208-209

Simon Beckett

Engaging your diverse alumni: Designing a new approach pp. 210-223

Ivana Marshall, Katie Lowe and Valerie Wilkins

Marshalling external resources in times of crisis pp. 224-228

Ladaniel Gatling Ii

Eliminating errors: How The Ohio State University is striving for processing perfection with a quality control programme pp. 229-242

Kristen Regan and Tracy Owens

Building a better portfolio: A systematic strategic approach to optimisation and qualification pp. 243-256

Hawken Brackett, Nick Foster and Jenny Wells Pyle

Storified! How Capilano University celebrated its 50th anniversary pp. 257-273

Victoria Miles‎

The head, the heart and how: How to use consumer decision-making and information-processing models to plan and develop search marketing campaigns pp. 274-285

Chris Huebner

The myth of relationship building pp. 286-292

B. Seth Walker

A guide to research storytelling: Strategies for increasing reputation and affinity pp. 293-304

Emily Aalbers

Volume 5, issue 2, 2020

Editorial pp. 100-101

Simon Beckett

Case study: Deepening alumni and donor relationships with legislative advocacy pp. 102-110

Courtney Acitelli

From pipeline audit to e-survey: A case study in research-driven prospect prioritisation and qualification pp. 111-125

Lisa Bullock, Mingxia Liu and Betsy Schuurman

‘Just tell us how much you want’: Rethinking donor relationships in a Nordic context pp. 126-135

Teppo Heiskanen

Texas Christian University: From great to the greater good pp. 136-151

Stephanie Barkow, Gary Mueller and Tracy Syler-Jones

Creating a tribe for social media storytelling and brand co-creation at small higher education institutions pp. 152-161

Dianne Frances D. Powell

Communications planning: What it is, why it is important and how enrolment management marketers can apply it pp. 162-172

Chris Huebner

Assessing buyer behaviour triggers and marketing messages for online education college admission webpages pp. 173-189

S. Paige Gardiner and Phillip A. Olt

Smart planned giving strategies: How to distil 30 years of research into a planned giving programme pp. 190-202

Margaret F. Neitzel, Sarah B. Finney and Elizabeth J. Dale

Volume 5, issue 1, 2020

Editorial pp. 4-5

Simon Beckett

Breaking down university silos to build an innovative principal giving programme pp. 6-14

Lisa D. Calvert, Cynthia J. Hollenbeck, Victoria Miles and Nickole Winfree

Cultivating marketing excellence across a decentralised campus environment pp. 15-26

Mona Csada and Kim Lawrence

‘Pull’ more than ‘push’ for organic alumni development pp. 27-40

Mary Kay Cooper, Amy C. Lewis and Weixing Ford

Navigating a brand ‘bounce back’ after a near closure: A case study on Sweet Briar College’s ‘fierce’ brand refresh pp. 41-51

Melissa Farmer Richards, Alexia Koelling and Amy Ostroth

Putting students at the heart of marketing efforts to enhance impact pp. 52-61

Martyn Edwards

The perfect synergy: Alumni, donors, students, employers — A case study in Silicon Valley pp. 62-72

John Grant, Lisa Jung and Harriet Chicoine

Assessing the impact of chief development officers’ leadership style on gift officers’ fundraising performance at US private higher education institutions pp. 73-91

Carrie Collins