Journal of Education Advancement & Marketing

2016 - 2025

From Henry Stewart Publications
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Volume 5, issue 4, 2021

Editorial pp. 312-313

Simon Beckett

Making the leap: Expanding a traditional stewardship team into a full-service donor relations and engagement shop pp. 314-322

Melanie Armstrong

Twitch for higher education marketing and communications: Creating a presence in the gaming world pp. 323-334

Andrew Cassel

Incorporating an annual giving campaign into the academic curriculum: A guide to getting started pp. 335-346

Sonya R. Dipalma

Embattled social media managers in the midst of COVID-19 pandemic struggle with mental health pp. 347-356

Tony Dobies

Opportunities for student influencer marketing strategies pp. 357-372

Megan Rolfs

Strengthening alumni volunteer relations at colleges and universities pp. 373-382

Jeffrey M. Schanz

Creating a university-branded animated GIF library pp. 383-391

Jon-Stephen Stansel

Beyond the inbox: Maximising digital platforms for media relations success pp. 392-402

Sunni Brown

‘Science of’ events as a means of alumni engagement pp. 403-412

Michael J. Samide

Volume 5, issue 3, 2020

Editorial pp. 208-209

Simon Beckett

Engaging your diverse alumni: Designing a new approach pp. 210-223

Ivana Marshall, Katie Lowe and Valerie Wilkins

Marshalling external resources in times of crisis pp. 224-228

Ladaniel Gatling Ii

Eliminating errors: How The Ohio State University is striving for processing perfection with a quality control programme pp. 229-242

Kristen Regan and Tracy Owens

Building a better portfolio: A systematic strategic approach to optimisation and qualification pp. 243-256

Hawken Brackett, Nick Foster and Jenny Wells Pyle

Storified! How Capilano University celebrated its 50th anniversary pp. 257-273

Victoria Miles‎

The head, the heart and how: How to use consumer decision-making and information-processing models to plan and develop search marketing campaigns pp. 274-285

Chris Huebner

The myth of relationship building pp. 286-292

B. Seth Walker

A guide to research storytelling: Strategies for increasing reputation and affinity pp. 293-304

Emily Aalbers

Volume 5, issue 2, 2020

Editorial pp. 100-101

Simon Beckett

Case study: Deepening alumni and donor relationships with legislative advocacy pp. 102-110

Courtney Acitelli

From pipeline audit to e-survey: A case study in research-driven prospect prioritisation and qualification pp. 111-125

Lisa Bullock, Mingxia Liu and Betsy Schuurman

‘Just tell us how much you want’: Rethinking donor relationships in a Nordic context pp. 126-135

Teppo Heiskanen

Texas Christian University: From great to the greater good pp. 136-151

Stephanie Barkow, Gary Mueller and Tracy Syler-Jones

Creating a tribe for social media storytelling and brand co-creation at small higher education institutions pp. 152-161

Dianne Frances D. Powell

Communications planning: What it is, why it is important and how enrolment management marketers can apply it pp. 162-172

Chris Huebner

Assessing buyer behaviour triggers and marketing messages for online education college admission webpages pp. 173-189

S. Paige Gardiner and Phillip A. Olt

Smart planned giving strategies: How to distil 30 years of research into a planned giving programme pp. 190-202

Margaret F. Neitzel, Sarah B. Finney and Elizabeth J. Dale

Volume 5, issue 1, 2020

Editorial pp. 4-5

Simon Beckett

Breaking down university silos to build an innovative principal giving programme pp. 6-14

Lisa D. Calvert, Cynthia J. Hollenbeck, Victoria Miles and Nickole Winfree

Cultivating marketing excellence across a decentralised campus environment pp. 15-26

Mona Csada and Kim Lawrence

‘Pull’ more than ‘push’ for organic alumni development pp. 27-40

Mary Kay Cooper, Amy C. Lewis and Weixing Ford

Navigating a brand ‘bounce back’ after a near closure: A case study on Sweet Briar College’s ‘fierce’ brand refresh pp. 41-51

Melissa Farmer Richards, Alexia Koelling and Amy Ostroth

Putting students at the heart of marketing efforts to enhance impact pp. 52-61

Martyn Edwards

The perfect synergy: Alumni, donors, students, employers — A case study in Silicon Valley pp. 62-72

John Grant, Lisa Jung and Harriet Chicoine

Assessing the impact of chief development officers’ leadership style on gift officers’ fundraising performance at US private higher education institutions pp. 73-91

Carrie Collins

Volume 4, issue 4, 2020

Editorial pp. 308-309

Simon Beckett

Western Engaged: Designing a fully integrated, campuswide alumni engagement model pp. 310-320

Jeniene Bengtsson, Frances Badgett and Deborah Dewees

The leveraging value of celebrating a university’s centennial pp. 321-331

Mary G. Barr and Lori Corvino

By millennials, for everyone: Creating fierce advocates pp. 332-339

Shelly Neuhart and Hailey Rupp

What is a Chanticleer? Telling the university story when the nation is watching pp. 340-352

William Plate and Lindsi Glass

Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation pp. 353-363

Christine Szustaczek

An engagement scoring model for regional networks pp. 364-372

Alyssa Holland and Megan Meagher

Managing social media content and distribution with a limited team pp. 373-383

Shannon Nicholson

Using Google Analytics to tidy up content pp. 384-393

Amanda Englert

Keeping top fundraisers: Factors that influence the retention of high-performing gift officers pp. 394-405

Nicholas M. Linde and Kasey R. Uran-Linde

Volume 4, issue 3, 2019

Editorial pp. 212-213

Simon Beckett

Delivering a consistent user experience through our faculty sites: For our audiences and our internal web users pp. 214-228

Anju Visen-Singh

A name with no body: The search for a school mascot case study pp. 229-238

Scott R. Hamula

Reflections on a rebrand: From a campus divided to a unified university pp. 239-250

Betsy Bugg Holloway and Laine Williams

Marketing for Magis: How Jesuit colleges and universities chose collaboration over competition pp. 251-266

Deanna Howes Spiro, Christopher P. Puto and Tom Hayes

Folio: A case study in brand journalism pp. 267-277

Jacqui Tam and Michel Proulx

Growing enrolment through partnerships pp. 278-287

Cynthia (Cindy) Gallatin and Vincent Van Oss

Alumni programming in the age of technology pp. 288-295

Jacquelyn Johnson

How viral video can spark media attention pp. 296-302

Wes Sumner

Volume 4, issue 2, 2019

Editorial pp. 104-105

Simon Beckett

The iterative process of staying relevant in measuring alumni engagement pp. 106-117

Colleen Bangs

A career mentoring tale: A story of assumptions, assessment and action pp. 118-134

Susan Forseille, Arlene Olynyk and Kristen Hamilton

Storytelling: A comprehensive, integrated outcomes-focused strategy pp. 135-149

Jeanette Dediemar and Lesli Cartaya Franco

Funding advancement growth: Taking control of your own destiny pp. 150-164

Peter Fardy

Higher education, social media and an era of emergencies: Tools for managing communication minefields pp. 165-174

Michelle M. Ouellette

Alumni affinity group models pp. 175-184

Jeffrey M. Schanz

Are there differences between traditional and nontraditional alumni donor motivations? pp. 185-205

Stephen Kubasek and Russell Clayton

Volume 4, issue 1, 2019

Editorial pp. 4-5

Unknown

The Mammoth: A new mascot for Amherst College pp. 6-20

Amanda Rivera López and Carly Nartowicz

Going deep: How a new model for engagement transformed alumni affairs at the University of British Columbia pp. 21-27

Jeff Todd

New donor stewardship: Using marketing automation to deepen engagement pp. 28-41

Shelly Baker

Putting it together: Solutions-based collaboration to unite teams in higher education pp. 42-50

Tara Fleming, Rich Becker, Melanie Buhrmaster and Winsome A. Foderingham

A latte collaboration: Building a campus social media community over coffee pp. 51-62

Stephanie Skordas and Lisa Snedeker

Spring back to campus: Unique campus events for top prospects pp. 63-75

Allison Gomes and Ashley Keedy

Land-grant college-admission web pages in the western United States: Analysis of marketing messages for public or private good pp. 76-98

Paige Gardiner