Updating your stewardship and donor relations strategy: Determining a strategy that works for an organisation of any size

Juliette Kesterson
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Juliette Kesterson: Director of Donor Relations, University of Tennessee, Knoxville, USA

Journal of Education Advancement & Marketing, 2021, vol. 6, issue 3, 221-228

Abstract: This paper focuses on the University of Tennessee, Knoxville’s stewardship and donor relations strategy and how University of Tennessee (UT) creates unique donor stewardship through creative events, technology, segmenting stewardship and elevating personal touches. The examples included can be adapted for the needs of any size organisation.

Keywords: donor relations; stewardship; donor engagement; strategy; partnerships (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2021:v:6:i:3:p:221-228

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