Case study: Deepening alumni and donor relationships with legislative advocacy

Courtney Acitelli
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Courtney Acitelli: Director, UW Impact, University of Washington Alumni Association, USA

Journal of Education Advancement & Marketing, 2020, vol. 5, issue 2, 102-110

Abstract: Alumni legislative advocacy programmes are a growing area of practice within the field of advancement and alumni relations in the United States. The University of Washington Alumni Association’s legislative advocacy programme, UW Impact, has made significant contributions to the legislative landscape for higher education in the state of Washington while providing a rich and meaningful engagement opportunity for alumni, donors and key volunteers. This paper examines how an integrated approach to legislative advocacy can result in positive outcomes for advancement and alumni relations as well as an institution’s legislative agenda.

Keywords: engagement; volunteers; board relations; alumni relations; legislative advocacy (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2020:v:5:i:2:p:102-110

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