Marshalling external resources in times of crisis

Ladaniel Gatling Ii
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Ladaniel Gatling Ii: Vice President, Office of Institutional Advancement, Bennett College, USA

Journal of Education Advancement & Marketing, 2020, vol. 5, issue 3, 224-228

Abstract: The Stand With Bennett campaign successfully garnered a broad range of external financial support for Bennett College during one of the institution’s most troubling times in its nearly 150-year history. This paper will show how grassroots fundraising efforts coupled with effective communications can result in fundraising success.

Keywords: Institutional advancement; fundraising initiatives (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2020:v:5:i:3:p:224-228

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