Harnessing data to strategise for digital endowment reporting

Tommy King, Kristy Wasilewski and Sarah Thomas
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Tommy King: Donor Services Specialist, North Carolina State Advancement Services, USA
Kristy Wasilewski: Assistant Director of Donor Services, North Carolina State Advancement Services, USA
Sarah Thomas: Director of Donor Services, North Carolina State Advancement Services, USA

Journal of Education Advancement & Marketing, 2022, vol. 6, issue 4, 325-337

Abstract: Digital endowment reporting is becoming an industry standard in higher education and philanthropy. NC State implemented a digital endowment reporting platform by leveraging efficient project planning and management, a strategic communication schedule and in-depth data analyses for informed decision making. Through the topics explored within, readers can expect to have a better understanding of the preparation needed for a successful digital transition and explore the role datadriven conclusions play in guiding a project of this nature to a rewarding conclusion. A willingness to adapt to issues as they arose to maintain flexibility and a commitment to working cohesively as a team were common threads throughout the project. This paper will detail NC State’s experiences and provide suggestions for how the steps that were taken apply more generally to digital endowment reporting as a whole.

Keywords: Data; digital communications; digital endowment reporting; endowment reporting; reporting (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2022
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