Making the leap: Expanding a traditional stewardship team into a full-service donor relations and engagement shop

Melanie Armstrong
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Melanie Armstrong: Director of Donor Relations & Engagement, University of Alabama at Birmingham, USA

Journal of Education Advancement & Marketing, 2021, vol. 5, issue 4, 314-322

Abstract: This paper concerns how the University of Alabama at Birmingham expanded a traditional stewardship team into a full-service donor relations and engagement shop. It looks at the importance of meeting the needs of frontline fundraisers and donors in an ever-changing fundraising landscape.

Keywords: donor relations; donor engagement; communications; meeting needs (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2021:v:5:i:4:p:314-322

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