Diversifying donor bases for higher education institutions

Milagro ‘Misa’ Lobato
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Milagro ‘Misa’ Lobato: Director of Prospect Management and Analytics, Rhode Island School of Design Office of Institutional Engagement, USA

Journal of Education Advancement & Marketing, 2021, vol. 6, issue 2, 180-190

Abstract: In 2020, institutions of higher education grappled with a new urgency around addressing diversity and inclusion on their campuses as the US processed the murders of Ahmaud Arbery, Breonna Taylor and George Floyd, and the COVID-19 pandemic highlighted profound inequities both on campus and off. Much of this work has focused on diversity of the student and faculty populations, as well as the content of curriculum. In this paper, we argue that addressing the diversification of the donor base to these institutions is just as critical and urgent, though has perhaps not been as central a focus as other aspects of diversity on campus. This paper will touch on the biased systems and fundraising infrastructure that have perpetuated the cultivation of homogenous groups of donors to colleges and universities. We will also provide potential next steps available to colleges and universities that would support the diversification of a donor base. This includes collecting demographic information about donors, building cultural competence among fundraisers and developing quantitative measures around this work.

Keywords: diversity; equity; inclusion; alumni engagement; donor pipeline; fundraising data; bias (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2021:v:6:i:2:p:180-190

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