The opportunities and challenges of moving to a virtual events programme during a global pandemic

Joanne Whaley
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Joanne Whaley: Alumni and Parent Relations Manager, Dulwich College, UK

Journal of Education Advancement & Marketing, 2021, vol. 6, issue 2, 157-163

Abstract: The impact of a global pandemic on alumni events programmes through 2020 and 2021 has been astounding, with physical events cancelled or postponed. Alumni professionals have had to embrace the virtual, moving programmes online and opening up alumni activities to a global audience. This paper offers insight into how an independent school has adapted to the challenges and embraced the opportunities. We offer thoughts on how we will look to take this learning forward into developing a post COVID-19 programme.

Keywords: alumni engagement; alumni relations; events programme; virtual events (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2021:v:6:i:2:p:157-163

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