Journal of Education Advancement & Marketing

2016 - 2025

From Henry Stewart Publications
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Volume 8, issue 4, 2024

Editorial pp. 304-305

Simon Beckett

So you are stuck in a silo? How the University of Calgary Prospect Research and Prospect Management team is helping to solve the challenges of silos one report at a time pp. 306-314

Dana Smolak

Centring diversity, equity, inclusion and belonging in higher education marketing: Why it is essential and how to do it well pp. 315-330

Monica D. Cooper

Fostering effective collaboration between faculty and marketing staff for institutional success pp. 331-344

Anca C. Micu

Integrating social media advertising into Giving Day fundraising pp. 345-354

Sean Briner and Noelle Reed

Creating and measuring impact through customer relationship management and master data pp. 355-370

Ville Krannila and Katja Lahti

Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model pp. 371-384

Erica Miner, Courtney Ignarri and Margaret Wolford

Designing and communicating higher education DEI strategies and tactics in a polarised political landscape pp. 385-395

Ronald Hill, Sarah Mady and Stacy Merida

Volume 8, issue 3, 2023

Editorial pp. 200-201

Simon Beckett

Divesting from Facebook and Instagram pp. 202-214

Andrew Cassel

How to connect with your parent audience: Duquesne University's implementation of a strategic family communications platform pp. 215-225

Patty Swisher, Tracy Jackson and Jennifer Smith

The next chapter: How Ryerson University became Toronto Metropolitan University pp. 226-238

Michael Forbes, Johanna Vandermaas and Karen Benner

Visualising data for prospect identification and donor metrics pp. 239-256

Joseph Stabb and Emily Marcason-Tolmie

Bringing structure and success to internal communications: Why and how the Johns Hopkins Bloomberg School of Public Health turned multiple listserv e-mails a day into the bi-weekly ‘SPHeed Read’ pp. 257-268

Lymari Morales and Jackie Powder

Facets of advancement services: Avoiding silos in the pursuit of institutional advancement pp. 269-281

Pamela Mitchell

(Re)imagining giving societies: The case study of Moravian University pp. 282-295

Robert E. Breckinridge, Luke Smith, Jessica Weaver and Marissa Zondag

Volume 8, issue 2, 2023

Editorial pp. 100-101

Simon Beckett

Leading change: Building a resilient development office through succession planning pp. 102-108

Alison Traub, Ben Golding and Lauren Laur

Engaging parents and families: They are an audience too pp. 109-122

Sonia Garrido

Maximising the life of your content on social media through repurposing pp. 123-140

Blaine Pugh, Brittany Cowan, Chelsey Holts and Jane Rudenko

Raising the donor ambition: From major to mega gifts pp. 141-153

Heather Little and Lisa Mitchell

Using social media to prevent ‘melt’ in the virtual era pp. 154-164

Chay Rao and Sabiha Afrin

Transitioning international student scholars to dedicated alumni volunteers and advocates pp. 165-183

Kyriaki Protopapa

A commitment to diversity, equity and inclusion: A seven-sector framework to transform higher education access, success and completion pp. 184-193

Anton Reece and Lee Emmons

Volume 8, issue 1, 2023

Editorial pp. 4-5

Simon Beckett

Fundraising from couples: New research on how households make giving decisions pp. 6-17

Jacqueline Ackerman and Jeannie Infante Sager

Making the save: How 40 hockey players funded a new clinical trial (and the team that made it happen) pp. 18-29

Michael Siebert and Brooke Rose

Similar but different: How University College Cork created a brand identity for Alumni and Development (and brand value for the wider university) pp. 30-46

Kate Mcsweeney

Competitors on the court, collaborators in the world: How two universities teamed up during the Final Four pp. 47-59

Chelsey Holts and Morgan Moushon

Bridging the brand content divide: The cross-departmental collaboration that created institutional best practice and a high-performing website pp. 60-68

Jeremy Mishler and Eric Hazen

Reimagining trust fundraising: Taking a major donor approach to cultivation pp. 69-75

Peter Lock and Lyndsey Robinson

Listening: A way to improve university reputation and governance pp. 76-85

Santiago Fernández-Gubieda and Ángel Rojas

Developing a successful content strategy with a small team and budget pp. 86-95

Kristofer Karol and Marco Schimizzi

Volume 7, issue 4, 2023

Editorial pp. 308-310

Simon Beckett

Shifting the donor landscape paradigm: Strategies for increasing engagement and philanthropy among donors of colour pp. 311-321

Alyssia Coates and Ladaniel Gatling

Designing an alumni strategy in a complex organisation: A multilevel approach pp. 322-335

Marie-Aline Kruydt

Breaking down barriers between brand and enrolment marketing pp. 336-344

John Denker and Christie Harper

Unleashing women's philanthropy pp. 345-350

Cannie Campbell and Sean Clifford

How Concordia University built a virtual alumni programme that creates broad and deep constituent engagement pp. 351-361

Temi Akin-Aina and Olivia Piccirelli

Giving Day: Conducting a symphony or herding cats? pp. 362-371

William Ayrea and John Smilde

Quantifying volunteer impact: Challenges and recommendations pp. 372-381

Elizabeth Mckee

A content analysis study exploring the marketing messages communicated to prospective female law school and MBA students pp. 382-400

Paige Gardiner, Madison J. Droubay and Dalton J. Droubay

Volume 7, issue 3, 2022

Editorial pp. 212-213

Simon Beckett

Going live: Transforming virtual programming through social media pp. 214-223

Carissa Violante and Stefanie Stevens

Enhancing fundraising performance through pipeline-based goal setting pp. 224-235

Katie Harrell

A framework for building more inclusive marketing and communications content pp. 236-248

Becky Stenlund and Katie Jensen

Quality assurance in gift agreements pp. 249-260

Serena R. Livingston

Collaborating with research: Leveraging government grants to increase industry support pp. 261-272

Josh Bowman and Stephanie Treloar

Finding success promoting Berry College in a rapidly declining market: A longitudinal case study of a marketing campaign to reposition a college brand pp. 273-291

Samantha Nazione, Melissa Clark and Nancy Rewis

How higher education marketers should think about mental availability: A framework for graduate enrolment growth pp. 292-298

Christopher Huebner

Volume 7, issue 2, 2022

Editorial pp. 112-113

Simon Beckett

The path to Stewtopia: Building a university-wide stewardship programme pp. 114-124

Tana Jones and Andrea L. Miller

#RSM24 — Lessons learned from planning 30 global events on one day pp. 125-135

Karen Woods, Meta Haag-Mikec and Marijke De Ruyter

Coronavirus communications and the college president's power to calm campus pp. 136-144

Wes Sumner

Dementia and professional fundraising: What to know and what to plan pp. 145-157

Jolene Hyppa-Martin, Robert Hofmann and Lani Mccollar

The new normal of alumni volunteering pp. 158-168

Leah Southern

`Bump It Forward`: How a campaign challenged our fundraising status quo pp. 169-179

Karen Brady

Case study: The shift from in-person to virtual Homecoming and how to create a trending success pp. 180-187

Lisa Andreana and Steve Frangakis

Leveraging stakeholder engagement to reconstitute a diverse business advisory council pp. 188-205

John A. Sims and Roy A. Wiggins

Volume 7, issue 1, 2022

Editorial pp. 4-5

Simon Beckett

Recent grad refresh: Carleton University’s transformed approach to building relationships with new alumni pp. 6-20

Sarah Mckinnon

Taking control of the trolls: Crisis and social media management strategies pp. 21-33

Victoria Mendoza

‘Blown Away’: Partnering on a Netflix reality series to promote glassblowing education pp. 34-50

Christine Szustaczek

Packaging degree programmes to drive demand pp. 51-62

John Trierweiler and Kinnari Sejpal

China’s university fundraising and institutionally related foundations: Development, current status and challenges pp. 63-76

Yang Gao

Do the right thing and get caught doing it: A case study of developing cognitive impairment guidelines for advancement staff at the University of Illinois System pp. 77-85

Tara Adams and Anthony Pomonis

Fundraising during a pandemic: The University of Manchester’s Student Hardship Appeal pp. 86-95

Dale Cooper and Jemma Gurr

Be here from anywhere: Creating and launching the Bucknell Virtual Experience pp. 96-106

Brandy Kift and Leah Mallett