Journal of Education Advancement & Marketing

2016 - 2025

From Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 7, issue 4, 2023

Editorial pp. 308-310

Simon Beckett

Shifting the donor landscape paradigm: Strategies for increasing engagement and philanthropy among donors of colour pp. 311-321

Alyssia Coates and Ladaniel Gatling

Designing an alumni strategy in a complex organisation: A multilevel approach pp. 322-335

Marie-Aline Kruydt

Breaking down barriers between brand and enrolment marketing pp. 336-344

John Denker and Christie Harper

Unleashing women's philanthropy pp. 345-350

Cannie Campbell and Sean Clifford

How Concordia University built a virtual alumni programme that creates broad and deep constituent engagement pp. 351-361

Temi Akin-Aina and Olivia Piccirelli

Giving Day: Conducting a symphony or herding cats? pp. 362-371

William Ayrea and John Smilde

Quantifying volunteer impact: Challenges and recommendations pp. 372-381

Elizabeth Mckee

A content analysis study exploring the marketing messages communicated to prospective female law school and MBA students pp. 382-400

Paige Gardiner, Madison J. Droubay and Dalton J. Droubay

Volume 7, issue 3, 2022

Editorial pp. 212-213

Simon Beckett

Going live: Transforming virtual programming through social media pp. 214-223

Carissa Violante and Stefanie Stevens

Enhancing fundraising performance through pipeline-based goal setting pp. 224-235

Katie Harrell

A framework for building more inclusive marketing and communications content pp. 236-248

Becky Stenlund and Katie Jensen

Quality assurance in gift agreements pp. 249-260

Serena R. Livingston

Collaborating with research: Leveraging government grants to increase industry support pp. 261-272

Josh Bowman and Stephanie Treloar

Finding success promoting Berry College in a rapidly declining market: A longitudinal case study of a marketing campaign to reposition a college brand pp. 273-291

Samantha Nazione, Melissa Clark and Nancy Rewis

How higher education marketers should think about mental availability: A framework for graduate enrolment growth pp. 292-298

Christopher Huebner

Volume 7, issue 2, 2022

Editorial pp. 112-113

Simon Beckett

The path to Stewtopia: Building a university-wide stewardship programme pp. 114-124

Tana Jones and Andrea L. Miller

#RSM24 — Lessons learned from planning 30 global events on one day pp. 125-135

Karen Woods, Meta Haag-Mikec and Marijke De Ruyter

Coronavirus communications and the college president's power to calm campus pp. 136-144

Wes Sumner

Dementia and professional fundraising: What to know and what to plan pp. 145-157

Jolene Hyppa-Martin, Robert Hofmann and Lani Mccollar

The new normal of alumni volunteering pp. 158-168

Leah Southern

`Bump It Forward`: How a campaign challenged our fundraising status quo pp. 169-179

Karen Brady

Case study: The shift from in-person to virtual Homecoming and how to create a trending success pp. 180-187

Lisa Andreana and Steve Frangakis

Leveraging stakeholder engagement to reconstitute a diverse business advisory council pp. 188-205

John A. Sims and Roy A. Wiggins

Volume 7, issue 1, 2022

Editorial pp. 4-5

Simon Beckett

Recent grad refresh: Carleton University’s transformed approach to building relationships with new alumni pp. 6-20

Sarah Mckinnon

Taking control of the trolls: Crisis and social media management strategies pp. 21-33

Victoria Mendoza

‘Blown Away’: Partnering on a Netflix reality series to promote glassblowing education pp. 34-50

Christine Szustaczek

Packaging degree programmes to drive demand pp. 51-62

John Trierweiler and Kinnari Sejpal

China’s university fundraising and institutionally related foundations: Development, current status and challenges pp. 63-76

Yang Gao

Do the right thing and get caught doing it: A case study of developing cognitive impairment guidelines for advancement staff at the University of Illinois System pp. 77-85

Tara Adams and Anthony Pomonis

Fundraising during a pandemic: The University of Manchester’s Student Hardship Appeal pp. 86-95

Dale Cooper and Jemma Gurr

Be here from anywhere: Creating and launching the Bucknell Virtual Experience pp. 96-106

Brandy Kift and Leah Mallett

Volume 6, issue 4, 2022

Editorial pp. 309-310

Simon Beckett

Elevating an institution’s reputation with a meaningfully distinct brand narrative pp. 311-324

Timothy R. Bohling and Sol Sender

Harnessing data to strategise for digital endowment reporting pp. 325-337

Tommy King, Kristy Wasilewski and Sarah Thomas

University selection: Rational and emotional aspects of the decisionmaking process pp. 338-350

Charlotte Renwick

To endow or not to endow? A question of Shakespearean proportions facing higher education today pp. 351-362

Lisa Gibert

Technical debt: What it is, how it limits you and what you can do to manage it pp. 363-372

Christopher Amherst

Two methods for motivating faculty giving pp. 373-380

Anne Duke and J. Kent Poff

Descriptive, predictive and prescriptive analytics, simplified pp. 381-392

Michael Martinez and Yolanda Rodriguez

Examining the effects of K-8 mergers on brand awareness and fundraising using a mixed-method research design pp. 393-410

Julia Cronin-Gilmore and Helen G. Hammond

Volume 6, issue 3, 2021

Editorial pp. 208-209

Simon Beckett

Endowment reporting: Reducing time, staff and budget while enhancing quality, quantity and donor satisfaction pp. 210-220

Micah Hyle and Rachel Smith

Updating your stewardship and donor relations strategy: Determining a strategy that works for an organisation of any size pp. 221-228

Juliette Kesterson

Reimagining research promotion: How to maintain visibility and momentum through an integrated approach pp. 229-241

Molly Gluck

Retention marketing: Higher education’s new frontier pp. 242-256

Andrew Mcdaniel and Jenn Vaughn

Great storytelling: Best practices for advancement pp. 257-267

Kate Mcdowell and Deborah Miller

Neurodesign: An emerging design discipline that can be used to boost the performance of enrolment and fundraising marketing communications pp. 268-278

Deborah Kohl and Andrés Zapata

Two birds with one programme: How business schools can support their entrepreneurial stakeholders and generate new revenue pp. 279-300

John A. Sims, Jr and Roy A. Wiggins, III

Volume 6, issue 2, 2021

Editorial pp. 112-113

Simon Beckett

What’s next for real-time COVID-19-era marketing? pp. 114-127

Toni Angelo, Katie Umberger, Dana Cruikshank and Steve Partridge

What does good engagement and communication with your major gift prospect community look like in the COVID-19 era? Ask your donors pp. 128-137

Mary Haworth

Reporting on donor intent to impact campus spending pp. 138-145

Liz Adler and Shannon McBratney

Building a data management system pp. 146-156

Alison Kubala

The opportunities and challenges of moving to a virtual events programme during a global pandemic pp. 157-163

Joanne Whaley

A process for developing effective gift documentation: Considerations in working with donors and gift officers pp. 164-179

Debbie Meyers

Diversifying donor bases for higher education institutions pp. 180-190

Milagro ‘Misa’ Lobato

Building relationships with audience-centric communications pp. 191-200

Allison Turcio

Volume 6, issue 1, 2021

Editorial pp. 5-6

Simon Beckett

Why students don’t read your e-mails: A critical look at how university email communications guide or confuse students through the student experience and the COVID-19 pandemic pp. 7-23

Jenny Mcmahon

Marketing in the time of coronavirus: Lessons learned at the University of Glasgow pp. 24-36

Rachel Sandison

Integrated editorial planning at the University of Georgia pp. 37-47

Jan Gleason and Greg Trevor

Alumni participation in an online COVID-19 course for first-year and transfer students pp. 48-56

Danny Kibble, Jennie Jones and Anne M. Wilson

Data governance in the world of constituent relationship management pp. 57-72

Therese Callaghan

Higher education: Using academic innovation and student engagement to differentiate your brand in challenging times pp. 73-83

Sheri Lambert and Amy Lavin

Stewarding major donors: Why is it important and how to do it well pp. 84-92

Annarosa Muscatelli

Why wait? Benchmarking student philanthropy programmes: A closer look at effective programmes and why we should act now pp. 93-106

Amy Harrell Holloway