The path to Stewtopia: Building a university-wide stewardship programme

Tana Jones and Andrea L. Miller
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Tana Jones: Senior Director, Stewardship, University of Arizona Foundation, USA
Andrea L. Miller: Senior Vice President, Constituent Relations, Marketing/Communications, Giving Programs, University of Arizona Foundation, USA

Journal of Education Advancement & Marketing, 2022, vol. 7, issue 2, 114-124

Abstract: The University of Arizona's Alumni and Development Program evolved from a highly decentralised stewardship environment to a hybrid-based stewardship programme to create a comprehensive, university-wide stewardship programme and a centrally based stewardship team. A cross-campus collaborative programme development team — the Stewardship Leadership Team — was established with a diverse group of frontline fundraisers, administrative leaders and unit-based staff with stewardship responsibilities. Over the course of 18 months, the Stewardship Leadership Team worked together to develop university-wide baseline donor stewardship standards and guidelines. The approach to building the programme is outlined and its outcomes.

Keywords: stewardship; donor relations; development; fundraising; donor pipeline; centralised services; hybrid model of management (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2022:v:7:i:2:p:114-124

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