Quantifying volunteer impact: Challenges and recommendations

Elizabeth Mckee
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Elizabeth Mckee: Senior Director of Alumni Engagement, Northern Illinois University (NIU) Alumni Association, USA

Journal of Education Advancement & Marketing, 2023, vol. 7, issue 4, 372-381

Abstract: This paper explores research conducted by a fellow for the Council of Alumni Association Executives (CAAE) and discovers the obstacles, barriers and potential pathways for quantifying volunteer engagement. It shows how initial assumptions were disproven, identifies issues with data confidence and the limitations that current databases pose for professionals tracking volunteer metrics. It concludes with recommendations for where to start with quantifying volunteer engagement and further research.

Keywords: volunteer engagement; metrics; quantify; data; tracking (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2023:v:7:i:4:p:372-381

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