Journal of Education Advancement & Marketing

2016 - 2025

From Henry Stewart Publications
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Volume 2, issue 4, 2018

Editorial pp. 300-301

Unknown

Breaking silos with corporate relations SWAT teams pp. 302-311

Gary Girzadas

Shifting landscapes and earthquakes: Leading through ever-changing environments pp. 312-318

Sophie W. Penney and Barbara A. Trautlein

Building strong partnerships with your faculty: A collaborative approach to effective fundraising pp. 319-328

Traci Galbaugh and Lauren White

Four-alarm or false alarm: Managing issues in an impatient world pp. 329-335

Michael J. Schoenfeld

Multisector fundraising: A partnership ecosystem pp. 336-345

Stella Wixom

Planning for a change: Transforming the fundraising capacity of the university in partnership with the development foundation pp. 346-353

Daniel Perry and Barbara Breier

Social media advocacy framework in action: Focusing on the student journey to inspire real world engagement at Quincy College pp. 354-370

Daniela Huynh and Katy Spencer Johnson

Think Corner: A platform for engaging the public in research and learning pp. 371-386

Kirsti Lehmusto, Tanja Paananen, Antti Asumaa and Jarmo Suominen

Senior Year Experience: More alumni engagement requires more student engagement pp. 387-397

Jimmy Cox

Volume 2, issue 3, 2017

Editorial pp. 204-205

Unknown

Utilising data strategically: A measurement framework for digital communication efforts pp. 206-219

Emily Truax and Joseph A. Brennan

Adventures in logo town: Managing institutional logos pp. 220-232

Mark Pennie

Why a strategic approach to science and university communications makes sense pp. 233-241

Andreas Archut

Expanding the development operation: Embedding fundraisers ‘on the road’ to increase overall philanthropic impact pp. 242-255

Stephanie Cook

Opportunities for social listening in higher education pp. 256-271

Liz Gross and Mike Horn

Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising pp. 272-279

Brent Percival and Jeff Moster

The elements of brand-building in higher education: The role of strategy, research and internal engagement pp. 280-294

Andrew Careaga

Volume 2, issue 2, 2017

Editorial pp. 104-105

Unknown

Defining student journey mapping in higher education: The ‘how-to’ guide for implementation on campus pp. 106-119

Jp Rains

Leading a campus through crisis: The role of college and university presidents pp. 120-134

Joseph A. Brennan and Eric K. Stern

Communication and contribution preferences: An investigation of millennial alumni pp. 135-143

Teri Root, Emma Taylor, Katherine Rose and Wendy Johns Lauderdale

Communicating you are worth it in a noisy marketplace pp. 144-153

Paul Redfern, Keri Rursch and Jamie Yates

More than just a #: How hashtags and social media can help your campus events and campaigns succeed pp. 154-164

Tiffany Broadbent Beker and Sarah Juliano

For the people: How a novel approach to brand management fuelled adoption pp. 165-175

David W. Martel and Carol P. Keese

Crafting a Pinterest strategy to drive engagement pp. 176-187

Jackie Vetrano

Public will: What story is your campus equipped to tell? pp. 188-198

Rebecca John

Volume 2, issue 1, 2017

Editorial pp. 4-5

Unknown

Dispelling the myth of the easy button in reporting for prospect development pp. 6-19

Bond T. Lammey, Rachel A. Schaefer and Kimberly Walz

Crafting a faculty and staff fundraising campaign: Predictors of giving, donor motivations and effective strategies pp. 20-37

Piyawan Charoensap-Kelly

Trends in marketing organisational structures and budgets pp. 38-45

Rob Zinkan

Educational philanthropy: What are the predictors? pp. 46-56

Asya Cooley

It’s not about the logo, promise: A case study in university rebranding and weathering the social media storm pp. 57-65

Helen Pennack

More than fun and games: How New Brunswick Community College used prize giveaways to encourage alumni engagement pp. 66-71

Tom Meadus and Heather Allaby

How the University of Chester used a sofa and a hashtag to share the real story of their brand pp. 72-82

Richard Bengree and Adam Bodger

Raiders not readers: The role of market insight in marketing communications pp. 83-89

Clare Riding

Redefining a ’60s icon: A brand proposition for the 21st century pp. 90-99

Giles Whattam and Angelina Bingley

Volume 1, issue 4, 2017

Editorial: Style and the University pp. 300-301

Unknown

Branding and communications on social media within higher education pp. 302-312

Régis Faubet and Mark Thomas

Creating an effective and meaningful advisory board pp. 313-319

Marcia Sloan Latta

Using ‘Storytelling thinking’ for advancement pp. 320-328

Kate Mcdowell and Elizabeth Mcgreal Cook

Going, going, gone! A profile of graduating students to inform engagement strategies pp. 329-337

Rebecca Ho

Establishing a new brand framework: A University of Glasgow case study pp. 338-346

Rachel Sandison

Empowering students to create and share campus stories pp. 347-357

Luke Fragello and Genna Welsh Kasun

Presidents, elephants, and inaugurations: The inauguration of Dr Belinda S. Miles pp. 358-366

Patrick Hennessey and Heather Shank

Digital first: It starts with mindset change pp. 367-379

Jennifer Johnson

Volume 1, issue 3, 2016

Editorial pp. 204-205

Unknown

Major giving fuels community colleges as economic engines: A journey in major gift programming pp. 206-213

Angela M. Garcia Falconetti

Clickbait, culturejacking and curated content: Your keys to killing it on social media pp. 214-226

Jenna Bradwell

Why data quality programmes are important for advancement pp. 227-235

James Johannesson

How to get employees to live the brand: Employee engagement and the role of the CEO pp. 236-248

Mary Katherine Krause

Applying a cross-media strategy: How to match diverse information needs with user communication preferences pp. 249-260

Margarete Lehné and Klaus Rümmele

Creating an in-house integrated marketing and communications strategy pp. 261-271

Jeanette De Diemar

Sponsorship, engagement and the student experience pp. 272-279

Ros Casey

Integrated marketing for annual giving pp. 273-286

Stephanie Mcbride Quinn

Delivering an engaging college marketing strategy in a highly competitive sector pp. 287-293

Emma Evans

Volume 1, issue 2, 2016

Editorial pp. 100-101

Unknown

Snap (or Tweet) out of it: Now is the time to allocate resources to higher education social media efforts pp. 102-110

Kristofer Karol

The evolution of brand journalism and its natural fit with university marketing pp. 111-119

Dean Gould

Sub-branding as an effective way to leverage the strengths of higher education institutions to create master brand ambassadors pp. 120-134

Julie Reeves and Julie Chiron

Positioning an annual giving programme for maximum impact: An Illinois case study pp. 135-143

Christy Moss and Kristin Burnette

Miami University: A case study of young alumni programmes pp. 144-155

Caroline Mcclellan

Why and how universities should develop a ‘network’ communications department pp. 156-164

Hans Brouwer

Best practices for diverse and authentic engagement and leadership support in higher education social media pp. 165-176

Ryan Maguire

Being brave with the brand: Vancouver Island University’s #ILearnHere Instagram campaign and the power of content marketing through social visual communications pp. 177-190

Debra Jacklin and John Gardiner

Creating a brand strategy for a college of art, design, and architecture: Case study of Pratt Institute pp. 191-197

Mara Mcginnis

Volume 1, issue 1, 2016

Editorial pp. 4-5

Unknown

Just asking: How and why Northwestern University established a system of fundraiser accountability metrics pp. 6-16

Brock Silvey

Snapchat: Higher education’s new key to current and prospective student engagement pp. 17-25

Tony Dobies and Candace Nelson

Communicating impact: Building a powerful development and communications relationship pp. 26-34

Pete Mackey, Charlie Melichar and Melanie Moran

Managing adversity in a fundraising campaign pp. 35-42

Brian Gardner

Recognising the contributions of alumni affiliate groups and volunteers: Penn State Alumni Association model pp. 43-50

Charlene M. Gaus

Creating a culture of philanthropy starts with current students pp. 51-62

Jeri Patricia Gabbert and Leeann Z. Wright

How we built an alumni advocacy programme befitting a great university pp. 63-73

Mike Fahey

‘Our Stories’: Why Randolph School’s students wrote the viewbook pp. 74-81

Rebecca Moore

More than a pretty picture: How to positively disrupt the university holiday card formula pp. 82-92

Emily Cavalcanti