Dispelling the myth of the easy button in reporting for prospect development

Bond T. Lammey, Rachel A. Schaefer and Kimberly Walz

Journal of Education Advancement & Marketing, 2017, vol. 2, issue 1, 6-19

Abstract: Prospect development teams are often seen as integral leads or partners in the decision-making process when it comes to their organisation’s data. While some audiences may think that there is an ‘easy button’ that can be used to generate accurate and useful reports, the process is actually much more complex. This paper provides information and strategies that prospect development teams can utilise to both deliver and measure reporting solutions and their outcomes. Through a review of reporting basics, internal partnership dynamics and information to consider when determining how to measure these outcomes, the paper ties practical knowledge to an actual case study to demonstrate how each of these components must come together to successfully advance a reporting solution. Through the application of this knowledge, readers will be equipped to tackle their reporting projects with new and creative ideas, both in terms of their reports and their partnerships.

Keywords: analysis; reporting; collaboration; resources; visualisation (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2017:v:2:i:1:p:6-19

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