Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising

Brent Percival and Jeff Moster

Journal of Education Advancement & Marketing, 2017, vol. 2, issue 3, 272-279

Abstract: Donor advised funds, community foundations and family foundations continue to grow in both number and total philanthropic assets. These funds allow donors to capitalise on the investment growth of their philanthropic capital in a way most colleges and universities do not. Higher education institutions should change the way they view philanthropy, and in many cases change gift counting policies, to meet the demands of philanthropists.

Keywords: fundraising; donor advised funds; donor designated funds; community foundations; family foundations; endowment; philanthropic investment; venture philanthropy (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2017:v:2:i:3:p:272-279

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