Best practices for diverse and authentic engagement and leadership support in higher education social media

Ryan Maguire

Journal of Education Advancement & Marketing, 2016, vol. 1, issue 2, 165-176

Abstract: Princeton University has found social media success by implementing strategies to eliminate geographic barriers to student engagement, utilising user-generated content and recognising the importance of buy-in from leadership and what helps to get it. In this paper, Princeton University’s social media strategist aims to share the first-hand experience of crafting those key parts of Princeton’s social media strategy in order to provide higher education social media professionals with an outline to follow while crafting institutional best practices of their own.

Keywords: social media; higher education; communication; strategy; university (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2016:v:1:i:2:p:165-176

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