Why a strategic approach to science and university communications makes sense

Andreas Archut

Journal of Education Advancement & Marketing, 2017, vol. 2, issue 3, 233-241

Abstract: It is not yet common for all academic institutions to organise their communications by following a general communication strategy. The creation of a communication strategy for a university is a complex process, owing to the many different stakeholders and objectives that must be taken into account, but it is worth the effort. With clear goals and a deeper understanding of target groups and key messages, communication becomes much more effective and scarce resources can be used more efficiently.

Keywords: communication strategy; science communication; stakeholders; key messages (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/2488/download/ (application/pdf)
https://hstalks.com/article/2488/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2017:v:2:i:3:p:233-241

Access Statistics for this article

More articles in Journal of Education Advancement & Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().