Crafting a Pinterest strategy to drive engagement

Jackie Vetrano

Journal of Education Advancement & Marketing, 2017, vol. 2, issue 2, 176-187

Abstract: Social media has become an increasingly important part of communication and marketing strategy for higher education institutions. Skidmore College has dedicated time to develop sound strategies on many social media platforms and continues to investigate new platforms to achieve its goals. By using data to drive content decisions on the platform, Skidmore College has created a strong Pinterest presence relevant to its audience and developed a strategy for generating engaging and unique content.

Keywords: Pinterest; social media; social media strategy; Pinterest for colleges (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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