Delivering an engaging college marketing strategy in a highly competitive sector

Emma Evans

Journal of Education Advancement & Marketing, 2016, vol. 1, issue 3, 287-293

Abstract: The college has been on a rollercoaster journey, and marketing has very much been a part of the transformation. The key to creating an effective marketing strategy is to be creative in your approach — even if you do not have the best news to shout about, what positive nuggets can you translate into a campaign? City of Wolverhampton College’s marketing strategy worked because of the top-down support from senior management and the highly motivated and dedicated marketing team that implemented it and delivered the results. Translate the strategy into do-able action plans with objectives so that everyone involved is accountable, and continually evaluate what is happening so that plans can be adapted to ensure objectives are achieved. A strategy should be the document that you make the ‘to do’ lists from, not, as is so often the case, a document that gets written and then stored away until it needs updating.

Keywords: cultural change; branding; FE college; marketing; Ofsted (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/2083/download/ (application/pdf)
https://hstalks.com/article/2083/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2016:v:1:i:3:p:287-293

Access Statistics for this article

More articles in Journal of Education Advancement & Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().