Endowment reporting: Reducing time, staff and budget while enhancing quality, quantity and donor satisfaction

Micah Hyle and Rachel Smith
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Micah Hyle: Assistant Director of Stewardship and Data, University of Florida Advancement, USA
Rachel Smith: Donor Relations Coordinator, University of Florida Advancement, USA

Journal of Education Advancement & Marketing, 2021, vol. 6, issue 3, 210-220

Abstract: In 2017 the University of Florida (UF) launched an ambitious US$3bn fundraising campaign with US$1bn allocated to growing UF’s endowment. Anticipating an influx of new endowment funds, the UF Donor Relations team needed to develop a more sustainable and efficient annual endowment reporting process that would maintain the quality of the reports without increasing time and staffing resources devoted to this effort. To meet this challenge, UF Donor Relations implemented infrastructure changes and built a customised reporting portal that cut the required personnel for report compilation from 24 individuals to 3, implemented a tiered system for donors that resulted in a higher report completion rate from campus partners, and invested time in educating fund administrators on the importance of stewardship and storytelling. Through this case study, readers will learn what steps UF Donor Relations took in order to complete this vision and how to apply these practices to their own reporting processes.

Keywords: donor relations; endowment; technology trends; reporting; advancement services; donor database; stewardship (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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