Stewarding major donors: Why is it important and how to do it well

Annarosa Muscatelli
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Annarosa Muscatelli: Philanthropy Manager (Health), Office of the Vice-Provost (Advancement) at University College London, UK

Journal of Education Advancement & Marketing, 2021, vol. 6, issue 1, 84-92

Abstract: This paper explores the stewardship of major giving donors and provides guidance and examples for building an authentic relationship between institution and donor. In a world where our donor’s attention (and money) is constantly being fought over, the paper suggests how as fundraisers we might cut through this noise and keep donors engaged with our causes.

Keywords: advancement; communications; development; engagement; fundraising; major gifts; stewardship (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2021:v:6:i:1:p:84-92

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