How Concordia University built a virtual alumni programme that creates broad and deep constituent engagement

Temi Akin-Aina and Olivia Piccirelli
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Temi Akin-Aina: Associate Director, Concordia University, Canada
Olivia Piccirelli: Alumni Officer of External Partnerships, Concordia University, Canada

Journal of Education Advancement & Marketing, 2023, vol. 7, issue 4, 351-361

Abstract: This paper discusses the strategic planning and implementation of Concordia University's #CUatHome digital alumni engagement programme. Taking the form of a case study focusing on The Alumni Career Services' (ACS) portfolio, the programme is an engine to mobilise and engage alumni, support students, build partnerships and, ultimately, fundraise for the university. In 2021, the CU at Home programme received excellence awards from the Canadian Council for the Advancement of Education (CCAE)1 and the Council for Advancement and Support of Education (CASE D1)2 in recognition of its success in increasing alumni participation and building constituent affinity.

Keywords: alumni engagement; virtual programmes; alumni career services; #CUatHome (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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