EconPapers    
Economics at your fingertips  
 

How Concordia University built a virtual alumni programme that creates broad and deep constituent engagement

Temi Akin-Aina and Olivia Piccirelli
Additional contact information
Temi Akin-Aina: Associate Director, Concordia University, Canada
Olivia Piccirelli: Alumni Officer of External Partnerships, Concordia University, Canada

Journal of Education Advancement & Marketing, 2023, vol. 7, issue 4, 351-361

Abstract: This paper discusses the strategic planning and implementation of Concordia University's #CUatHome digital alumni engagement programme. Taking the form of a case study focusing on The Alumni Career Services' (ACS) portfolio, the programme is an engine to mobilise and engage alumni, support students, build partnerships and, ultimately, fundraise for the university. In 2021, the CU at Home programme received excellence awards from the Canadian Council for the Advancement of Education (CCAE)1 and the Council for Advancement and Support of Education (CASE D1)2 in recognition of its success in increasing alumni participation and building constituent affinity.

Keywords: alumni engagement; virtual programmes; alumni career services; #CUatHome (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/7547/download/ (application/pdf)
https://hstalks.com/article/7547/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2023:v:7:i:4:p:351-361

Access Statistics for this article

More articles in Journal of Education Advancement & Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().

 
Page updated 2025-03-19
Handle: RePEc:aza:jeam00:y:2023:v:7:i:4:p:351-361