Breaking down university silos to build an innovative principal giving programme

Lisa D. Calvert, Cynthia J. Hollenbeck, Victoria Miles and Nickole Winfree
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Lisa D. Calvert: CEO, Washington State University Foundation, USA
Cynthia J. Hollenbeck: Senior Development Writer and Editor, Washington State University Foundation, USA
Victoria Miles: Senior Director of Principal Giving, Washington State University Foundation, USA
Nickole Winfree: Senior Strategist of Principal Giving, Washington State University Foundation, USA

Journal of Education Advancement & Marketing, 2020, vol. 5, issue 1, 6-14

Abstract: In 2017, under new leadership, the Washington State University Foundation (WSUF) reviewed its administrative organisation, internal and external communications, and fundraising processes in anticipation of its next major campaign. An internal task force assessed the foundation’s strengths, vulnerabilities and missed opportunities in an effort to maximise the university’s fundraising potential. The task force conducted a benchmarking study with WSU’s peer institutions that operate principal giving programmes. In reviewing this research, the WSUF discovered recurring themes and best practices across the multiple institutions. This paper discusses how the WSUF identified building a strong collaboration between leaders, academics, front-line fundraisers and support staff within a centralised, donor-centric principal giving programme as key to moving into a new era of philanthropy.

Keywords: principal giving; philanthropy; build programme; strategy; development; advancement (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2020:v:5:i:1:p:6-14

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