Storified! How Capilano University celebrated its 50th anniversary

Victoria Miles‎
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Victoria Miles‎: Director, Communications, Capilano University, Canada

Journal of Education Advancement & Marketing, 2020, vol. 5, issue 3, 257-273

Abstract: In developing an engaging, multifaceted programme to commemorate its 50th anniversary, Capilano University (CapU) hosted major campus and community engagement events, established new legacy and fundraising activities and enhanced relationships with key sponsors and supporters. Many of these initiatives incorporated traditional and proven methods towards commemorating an anniversary, while others were uniquely reflective of the CapU experience, past, present and future. By leveraging its commitment to brand storytelling, the university devoted significant creative resources to commemorating its anniversary year through story. This paper presents the rationale, inspiration, structure and practices that supported and sustained CapU’s team of storytellers and offers a summary of the benefits and rewards that resulted from celebrating the university’s semicentennial through story.

Keywords: anniversary celebrations; brand storytelling; digital storytelling; commemorative events; creativity; editorial teams; university events; CapU; Capilano University (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2020:v:5:i:3:p:257-273

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