A guide to research storytelling: Strategies for increasing reputation and affinity

Emily Aalbers
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Emily Aalbers: Manager, Faculty Development, University of Ottawa, Canada

Journal of Education Advancement & Marketing, 2020, vol. 5, issue 3, 293-304

Abstract: This paper showcases different strategies used in research storytelling that can increase reputation and affinity and includes two step by step practical guides for how to use the research in practice. The writing strategies examined include how writers build the character of the institutions, the researchers and their research; what strategies writers use to appeal to a reader’s emotions; and how writers use a written style to enhance the impact of their stories. The two guides provided include one for writing professionals and one for researchers outlining best practices for finding, selecting, writing and reviewing research stories.

Keywords: alumni; magazines; social sciences; humanities; academic research; storytelling; Canada; rhetoric; knowledge mobilisation; editorial process (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2020:v:5:i:3:p:293-304

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