Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley

Christa Schnur and Robyn Doughty
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Christa Schnur: Digital Transformation Project Manager, University of California, Berkeley, USA
Robyn Doughty: Senior Director of Data and Business Solutions, University of California, Berkeley, USA

Journal of Education Advancement & Marketing, 2024, vol. 9, issue 3, 211-221

Abstract: Realigning data and integration tools after years of inconsistent management can seem overwhelming at best and impossible at worst. To meet the demands of today's tools and analytics, it is a worthwhile investment to strategically improve data quality and accessibility. Whether your institution is preparing for a customer relationship management (CRM) conversion or just trying to get a better handle on managing data, this paper will examine UC Berkeley's initiative to create business and technical solutions to increase transparency, governance and data intake while decreasing customisations and confusion for stakeholders.

Keywords: integration; governance; data quality; data clean-up; project management; change management (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2024
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