Leveraging student groups to transform corporate donors into major gift partners

Dan Case
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Dan Case: Associate Director of Advancement, Rochester Institute of Technology, USA

Journal of Education Advancement & Marketing, 2025, vol. 9, issue 4, 336-343

Abstract: This paper focuses on the Rochester Institute of Technology’s (RIT) utilisation of student groups to create broad corporate partnerships resulting in multiyear, major gift commitments. It includes an overview of the process of converting companies into dedicated university partners, strategies for positioning oneself as the liaison between companies and student organisations, and success stories of the university’s programme. The process described can be applied to any organisation with student groups that companies seek to use as a recruitment pool.

Keywords: corporate fundraising; student groups; partnerships; stewardship; strategy; cultivation (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2025:v:9:i:4:p:336-343

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